In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Lo Bosworth, Founder & CEO, Love Wellness
Lauren Bosworth is the founder and CEO behind the leading clean, personal care brand, Love Wellness. Bosworth has made a name for herself as an entrepreneur, using momentum from her decade-long career in television to shift her focus to creating and running a modern feminine care brand from the ground up.
Love Wellness was born in 2016 after Bosworth began experiencing chronic health issues for over five years and old-school products from legacy brands didn’t address her problems. With the guidance of doctors and some trial-and-error, Bosworth finally found relief through a holistic approach that combined natural products with a healthy lifestyle.
Ultimately, through this journey, Bosworth became aware of the lack of innovation in the women’s healthcare category, and made it her mission to change it by sharing the information she had learned with women everywhere. Love Wellness initially launched with a focus on creating better-for-you feminine care products, but has since grown to include multivitamins, supplements and other products to help women tackle issues like gut health, stress, sex, and skincare.
Beyond products, Love Wellness is committed to giving women support and the space to learn, engage, and share experiences with each other through the brand’s community platform, ‘The Love Club’. Bosworth is seeking to change the narrative around self-care culture and empower women to feel supported, welcomed, and safe during their wellness journeys.
Below, Lo shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
If you know you are working on something good, don’t give up easily. Never lose sight of what you are trying to achieve.
What challenges have you faced as a woman in business? How did you overcome them?
I think for me the challenge was the transition from being known as somebody who was on television. When you're on reality TV, you're definitely put into a certain box. It was finally through education paired with effective products that I was able to bridge the gap between being known for TV and being taken seriously as an entrepreneur.
What is the most important message you have for women advancing their career or growing their business?
Growing a business will have low lows and very high highs - embrace the good times and the failure. This will teach you how to adapt and pivot, both of which are important to scaling your business.
What’s your perspective on the importance of mentorship? What advice do you have for women seeking mentorship or looking to become a mentor?
Mentorship is extremely important and helps you look at things through a different lens. My advice for those who are seeking mentorship - remember that mentors are people too. Invite them for a coffee (or a virtual one these days) and have a casual conversation...ask them about how they’re doing. Let the relationship build organically.
What tips would you give women entrepreneurs to help them grow their businesses, especially in our digitally evolving world?
Build a team you can learn from and trust. As we continue to work from home and live in this virtual world, it’s important now more than ever to trust and rely on your team. Secondly, you need to hire people who may know more about certain subjects than you do - that’s how you grow and take the business to the next level.
What’s next for Love Wellness?
Our strategy is hyper-focused with a crawl, walk, run strategy meaning we don't bite off more than we can chew. We have some exciting things coming up this year, so be on the lookout!
In celebration of women in business, what are (3) small businesses you want to highlight to encourage others to shop, share and support?
Priceless advice for women in business in two words, or less:
“Trust Yourself”
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