We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!
Photo: Smith House Photography
It’s safe to say COVID-19 has upended our lives in every possible way. Socially, emotionally, physically, and certainly financially. In times of crisis, businesses are put to the test—supply chains are disrupted and profit margins are compromised. But if there’s one industry that has been impacted the most, it’s small business—and they need our help more than ever right now.
The Shelter at Home policy has seen all our favorite restaurants, fitness studios, salons, and boutiques close shop across the country. These businesses are the backbone of our country, and we need to support them the best way we can. In times of great uncertainty, success comes down to how you pivot and respond—and now is the time to be swift, not reactive.
For some #realtalk on how to pivot in a crisis, lead with purpose, and promote small business through big influence during these challenging times, we asked three powerhouse female founders—Deepica Mutyala, founder and CEO of Live Tinted, Danielle Bernstein, entrepreneur and founder of We Wore What, and Amber Fillerup, founder of Barefoot Blonde—to join our founder and CEO Jaclyn Johnson for a special roundtable discussion (via Zoom, of course) on the state of the industry and how we can support it.
Scroll on for some highlights from the conversation and be sure to follow Create & Cultivate on Instagram to find out how to join our next roundtable discussion. If you want to join the movement and support small businesses right now, please visit @SmallBusinessBigInfluence on Instagram.
On accept and establishing a new normal…
“I think the toughest part is creating that sense of culture when you’re not together.” — Deepica Mutyala, founder and CEO of Live Tinted
“I didn’t realize how much we accomplished in in-person meetings” – Amber Fillerup, founder of Barefoot Blonde
“Having a morning routine and treating it like normal has been the only way to create a normal.” – Deepica Mutyala, founder and CEO of Live Tinted
“I keep telling myself that we are all human and that’s the number one thing that matters right now.” — Deepica Mutyala, founder and CEO of Live Tinted
On embracing authenticity on social media…
“Now more than ever, people just want to see human.” — Deepica Mutyala, founder and CEO of Live Tinted
“I’ve tried to have the right balance of content that can distract with content that can educate with content that is actually helpful and useful.” — Danielle Bernstein, entrepreneur and founder of We Wore What
“It’s been an opportunity for us to do weekly newsletters where we profile people from the community who are doing heroic things.” — Deepica Mutyala, founder and CEO of Live Tinted
On leaning into charitable contributions…
“Everything has meaning behind it and I want my followers to feel better about their purchases and feel like they are really going to help someone.” — Danielle Bernstein, entrepreneur and founder of We Wore What
“No matter how much I do, no matter how many people I’m helping right now, I’m still getting hate thrown my way.”— Danielle Bernstein, entrepreneur and founder of We Wore What
“Every sponsorship I have coming up I’m asking them if we can donate to a charity in need.” — Danielle Bernstein, entrepreneur and founder of We Wore What
On pivoting during this unprecedented pandemic…
“We’re sold out of two shades and can’t get that back in stock, so its forcing us to get really creative, and something we’ve always wanted to do is merch and there are manufacturers in LA that are still working.” — Deepica Mutyala, founder and CEO of Live Tinted
“At C&C, our whole business is events, so were thinking how can we bring things online.” — Jaclyn Johnson, founder and CEO of Create & Cultivate
“Social media views and engagement have increased by over 30% in the last two weeks. Everyone is spending a lot more time on digital and social media.” — Jaclyn Johnson, founder and CEO of Create & Cultivate
“More than ever, it’s a great time to work with influencers, you just have to be sensitive to what’s going on in our current landscape.” — Danielle Bernstein, entrepreneur and founder of We Wore What
On putting your employees first…
“I’m trying to feel out my employees because this is really taxing on our mental health, too, and I don’t want to push my employees too much. So, were being really sensitive and taking things slow.” — Amber Fillerup, founder of Barefoot Blonde
“Every morning, we get on a FaceTime call and have our coffee and do a morning ritual where we do our rose and thorn for the week.” — Danielle Bernstein, entrepreneur and founder of We Wore What
“Transparency has been key for us.” — Deepica Mutyala, founder and CEO of Live Tinted
“I think there is solace in the fact that its everyone and it’s not industry-specific.” — Jaclyn Johnson, founder and CEO of Create & Cultivate
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