We couldn’t be more thrilled to host the first conference of the new decade in our beautiful home town—LA 2020 is going to be major! With all the excitement that Los Angeles has to offer—the sand, the sun, the glamor—it only made sense that we would bring it back to the city of angels.
For those of you who aren’t familiar with our conferences, they are the diamond in our crown—*Read: the biggest and best events Create & Cultivate has to offer—and we promise LA 2020 will be monumental! We always bring our A-game but this time we’re putting some serious A-list talent on the stage—Jessica Simpson, Eva Mendes, Antoni Porowski, and more!—the pop-ups are poppin’, the VIP lounge is packed with activities and surprises, the networking is next level (this is the city of exchanging business cards after all) and the on-site experiences are Instagram heaven. You don’t want to miss this one!
Read on to discover everything we have in store for this jam-packed day and get your tickets ASAP!
THE NITTY GRITTY
Attendee Happy Hour 2/21
Networking is a huge part of our events and the attendee happy hour is a great time to mix and mingle with your fellow Create & Cultivators over a Pomp & Whimsy gin cocktail (made by female founders in L.A.) before the big day. You will need your badge or confirmation email for entry but if you haven’t received it yet, you can pick it up here.
When: February 21
Time: 6:30 - 8:30pm
Location: Second Home
Address: 1370 N St Andrews Pl, Los Angeles, CA 90028
Conference Parking
Our LA 2020 event location doesn’t include on-site parking, however, there are paid lots nearby (see below). We encourage you to take advantage of the city’s incredible public transport or ride-sharing to set yourself up for a day of success.
A few lots nearby include:
1331 E. 6th Street, Los Angeles
Price: $20 max
Distance to venue: 0.6 miles
2001 E. 7th Street, Los Angeles
Price: $9 max
Distance to venue: 0.2 miles
647 Mateo Street
Price: $10 max
Distance to venue: 0.3 miles
LOCATION
Rolling Greens
1005 Mateo Street
Los Angeles, CA, 90021
Registration
If you haven’t received your badge in the mail, please collect it at the attendee happy hour or during check-in on the day of the event, this includes all non-U.S. based attendees too. Please have your government-issued ID with you for access. You will also receive a super cute At-A-Glance notebook, and track 1 or 2 schedule cards with your badge outlining the day ahead. Depending on your lanyard you will be set up for track 1 or track 2—please note you are NOT able to change your track (unless you are a C&C Insider member).
If you’re a VIP, you’ll get some additional swag and opportunities as well, including VIP lounge access and your own beauty bar (see below for more perks)! Concerned you’re going to miss out on one of the panels? Sign up here for an Insider’s membership to get access to all of the panels—yes, both tracks 1 and 2.
Address: Rolling Greens DTLA: 1005 Mateo Street - Los Angeles, CA 90021
Attire
Heads up, Rolling Greens is massive and half of the LA 2020 event is outside (yes, we’re talking all surfaces from concrete to dirt). With so much to see and do, this also means a lot of footwork. So, we suggest wearing your favorite pair of sneakers or comfortable shoes to make sure you feel confident and comfy all day long because this one is jam-packed.
The forecast for Saturday is also looking a little chilly at 62 degrees with a chance of rain, so please come prepared for incumbent weather to ensure your day goes off without a hitch. We recommend bringing a small umbrella or waterproof poncho to keep you dry from any drizzle while you’re waiting in line.
Pump Room
New mom? We have a dedicated pump room located in the greenhouse by the Mastercard Main Stage.
Our events fly by, so we suggest planning ahead. See below for all the amazing activities!
VIP PERKS
We love our VIPs and this time the perks are jam-packed! Take a look below to see what is in store for you:
Access to rest, relax and network at VIP lounge on site
Private bathroom and water fountain (to refill your reusable Pathwater bottle)
Your private beauty bar including:
Glam Squad doing makeup touch-ups all day.
House of Lashes will be applying beautiful lash sets to VIPs all day.
Your exclusive dining experience including:
Breakfast
Donuts provided by Donatsu
Your own Califia coffee station
Smoothies by Bumpin Blends
Yogurt and protein shakes provided by Forager and Bare Naked Granola
Lunch
Cafe Gratitude guacamole and chips, pure kale and sea vegetable salad, whole-macrobiotic bowls, humble Indian curry bowls
Break
Ice Cream Social brought to you by Not Your Mother's Haircare featuring NadaMoo vegan ice cream.
Happy Hour
Shake Shack special Create & Cultivate Custard
Bar
Private bar Ketel One Botanical plus access to Jackson Family Wines and Chandon all-day including.
Your exclusive Programming
Break
4:20-4:50 @ Second Stage
PR 101 session at the second stage with Holly Curtis, Senior Director PR, Blended Strategy Group
First twenty VIPS get a C&C Planner
4:50-5:10 PM @Second Stage
Legal Workshops - Understanding the Capital Raise: Choosing the right investor and the right structure at Second Stage with Emily Yukich, Managing Partner, Fox Rothschild LLP
6:30-7:00 PM @ VIP Lounge
Networking mixer
Swag & Giveaways
Surprise & Delight giveaways throughout the day!
Gift bag with goodies from our partners and friends worth more than $400
C&C INSIDERS’ PERKS
Our Insiders’ members get a ton of on-site perks and Los Angeles is no exception. Not an insider yet? Well, don’t miss out—you can sign up here and pick up your membership kit at the Insiders pop-up in the showroom. As an Insider, you will get access to all of the panels and keynotes, yes that’s Track 1 and Track 2.
C&C Insider Perks:
Skipping the line
Front-of-line access at the Attendee Happy Hour
Front-of-line for registration and first in to snag those IG moments
Front-of-line for the beauty bar in GA and VIP
Front-of-line at our Illusion IG moment
Seating
You’ll have priority seating at the Mastercard main stage and second stage (yup, that means front row, always).
Meet & Greet
MC Main Stage 8:30-9:00 AM
Jessica Simpson book signing
Olly Pop-up booth 12:30-1:00 PM
Antoni Porowski meet & greet
MC Main Stage 4:50-5:10
Insider Meet & Greet with Adrienne Bosh, Heather Dubrow, and Jaclyn Johnson
Swag
Stop by the Insider booth for your brand new keychain
Swing by the #ShopCreateCultivate pop-up for a free gift with special personalization. Insider’s get 10% off all pre-sale items purchased on site. You’ll have to visit the pop-up to find out what our next product line is—shhhh!!!
Skipped a panel to explore the pop-ups and activations? Insiders get access to all the panel footage after the event on your C&C Insiders dashboard.
SCHEDULE
Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be huge so we recommend getting a head start on planning out your day now.
RSVP-ONLY EVENT
Adobe Workshop: Up to Speed: Time-Saving Tricks for Video Editing in Premiere Pro
Where: Mastercard Main Stage
Time: 4:20 PM - 4:50 PM
Even the most established video editors are forever looking for hacks to get to export faster. In this workshop, social media influencer and Adobe brand ambassador, Amber Torrealba, will show easy ways to significantly speed up Premiere Pro workflows without sacrificing any quality—and even adding some!—with professional color, audio, graphics, and social-specific specs in a matter of clicks.
Don’t miss this exclusive Adobe Workshop to get the latest tips, and tricks on Adobe Premiere Rush discover new features and learn how to take your videos to the next level. This is an RSVP-only event so make sure you sign up below to guarantee your seat. It’s time to wow your followers on social media.
Pop-Up Market
Grab your C&C swag at the Insiders’ pop-up. It’s not too late! You can also sign up here if you aren’t a member yet. See all of the benefits of a membership at the top of this post.
Everyone’s favorite carbonated, sugar-free soda will be passed out at the Lacroix pop-up along with colorful, branded swag.
Sample the best-selling gummy vitamins and learn more about their benefits from deeper sleep to vibrant skin. Be sure to snap a pic in their cool “California Dreaming” photo moment and post it to social for an exclusive 1:1 tarot card reading at their pop-up.
Get a professional IG moment at the PicMonkey pop-up and receive the edits in real-time along with a cute PicMonkey template. You won’t be leaving empty-handed either—grab some PicMonkey swag before your next panel!
Volvo
As the official auto partner of LA 2020, Volvo is bringing their A-game. Their stunning floral installation makes the perfect photo moment and while you’re there, write your intention on their 2020 Volvo XE40 car. Yes, you heard right. Grab and pen and write your 2020 vision directly onto their brand new car. Fun, right?
Get your intention latte bracelets with every coffee and snap a photo in front of their living plant wall while you’re at it. They are also serving cold brew coffee in the food hall. Grab-n-go their dairy-free milk with your morning coffee.
Snap a photo in front of the “Lookin’ Like a Snack” mural and satisfy your hunger at their sampling station where they’re serving a delicious range of healthy, GMO, and gluten-free crackers.
Need a Lift? Join NuFACE, the leader in Microcurrent Skincare™ for micro-treatments and special offers at the Mobile Lifting Lounge ™ (it’s inside the cool metallic silver airstream).
Show your true colors and snap a selfie at the Brahmin bright wall of handbags. Experience the quality of these beautiful accessories for the modern woman and purchase your favorite arm candy in their pop-up, too.
Have a sweet tooth but trying to #breakupwithsugar? Stop by Lily’s sweets to try out their new products, chocolate bars, and chocolate-covered caramels that taste delicious without the sugar! All attendees will receive Lily’s chocolate in their gift bag too.
In the mood to do a little shopping? Stop by the Michael Stars’ pop-up to browse the stunning range from their latest collection.
Discover why it’s a strength to “Think Soft” at Nivea’s pop-up where there will be major photo moments (we’re talking a sequin shower), hand massages with their cult-favorite moisturizers, an interactive mural, and loads of product sampling. You don’t want to miss this one!
One of our favorite skincare lines is launching their new vitamin C product at LA 2020 so head on over to their pop-up for free product sampling and see why everyone is raving about Bliss. Snap a photo in front of their orange tree and snack on an orange-flavored custom macaroon while you’re there. Also, anyone who posts a pic on Instagram and follows Bliss on TIKTOK will get a full-sized Bliss product.
Step inside this stunning real-life greenhouse and sample a wide range of the Not Your Mother’s haircare line. Then get social and snap a pic at their stunning floral photo moment.
Don’t miss out on experiencing the brand new microdermabrasion cream at the Dr. Brandt pop-up. And, if you post on social media and tag @drbrandt with the hashtag #sayIloveyou they will make a donation to their Dr. Brandt Foundation dedicated to mental health well-being.
See first-hand why Jessica Simpson has built a billion-dollar-a-year business out of this best-selling line. Experience the collection and buy your favorite pieces, too.
Sample this delicious gluten-free pizza base and chicken tenders all day and taste why Caulipower is on track to generate $100m in revenue this year.
Design a bedtime ritual that works with curated sleep essentials from SLEPT. Get a FREE crystal-infused bath bomb when you share your @thesleptlife selfie from the pop-up.
Want a free pair of shoes? Head to the JustFab pop-up for a major surprise-and-delight moment. Pick a line labeled one to three, check behind the door, and walk away with a new pair of shoes. Easy!
Discover why this Kefir is being called “the champagne of dairy” with their delicious smoothies with toppings being served all day.
ONE
Experience their tropical set up and lounge area while you snack on their delicious protein bars being served all day.
Start a new ritual for your hair—yes, your hair—and experience this innovative range of combs, brushes, towels, and oils. Buy on-site and have your order shipped directly to your house. Be sure to pick up their unique Crown Affair stickers too.
This family-owned vineyard is renowned for its delicious wines from the beautiful Sonoma region. Head to their pop-up trailer for wine sampling all day.
Between never-ending emails and meetings, there’s no such thing as a 9-to-5 gig. iHerb | Love Letter is all about helping you find the balance you need to inspire #badassboss vibes in your life. So head over to their pop-up to sample some of their natural wellness products and self-care essentials.
Hear Eva Mendes talk through her designs on stage as our keynote speaker, then head over to the New York & Company pop-up to see them first hand (and purchase them too). Take a photo on their stunning floral bench while you wait for friends to browse the Eva Mendes collection, too.
Head to the Facebook Messenger Small Biz Studio to chat with their experts on how to use FB messenger for your business.
Loved our office stationery collection? Then swing by the Shop Create & Cultivate pop-up to get a sneak peek at our brand new product collection and shop the pre-sale before anyone else—shhh!
If you missed out on buying the stationery collection online or in-store, then head to the Acco pop-up to see the line. There will be Shop Create & Cultivate collection giveaways too. Simple post a photo in the booth and tag @shopcreatecultivate for a free Clip Folio.
The Little Market is a nonprofit fair trade shop featuring ethically sourced, artisan-made products. Head over to experience this feel-good product line. They’ll be doing Create and Cultivate-inspired candle customizations with the purchase of any candle (only while supplies last) and gifting a mini bouquet to the first 40 Create & Cultivate attendees who make a purchase from The Little Market pop-up. Then be sure to hear Lauren Conrad and her co-founder Hannah Skvarla joined by Jessica Alba as our final keynote speaking about their passion for building a business with purpose.
Honest Beauty will be on-site offering makeup application of their brand new Lit Powder Blush at their pop-up. This gorgeous, pearl-infused powder makes for a blush and highlighter in one to give bold, blendable payoff and a lit-from-within golden glow. Snap an Insta at their pop-up after you get your glow on! End the night with Founder, Jessica Alba, alongside The Little Market's Lauren Conrad and Hannah Skvarla for a roundtable discussion on Passion, Purpose, & Profit.
Did you know you can use Pinterest to help with all your small business needs? Find out how by speaking with the Pinterest team at their pop-up. We guarantee you’ll leave feeling inspired and ready to pin your next business idea.
Computer at 5% battery? Need some sun on a rooftop with DTLA views? Check out The Maxwell (1019 E 4th Place, LA) on Friday, February 21 before the Create & Cultivate conference kicks off! WeWork is offering a complimentary hot desk membership for 1 day at their premier location.
To Redeem:
Visit we.co/maxwellhotdesk and enter promo code WWHD51395*
*Code must be redeemed by February 29 and once you sign up, membership is valid through February 29. Membership will automatically renew on March 1 with a charge of $420/month, unless canceled prior to that date.
FOOD & BEVERAGE
BREAKFAST
This is your time to supercharge before the big day ahead with nutrition-packed smoothies provided by Bumpin Blends and yummy yogurt parfaits from Forager Project. Enjoy hot coffee with dairy-free milk by Califia Farms.
LUNCH
All GA’s will be feasting on Urban Remedy macro bowls and vegan Caesar salads. Yes, please!
BREAK
Ice Cream Social provided by Not Your Mothers
Get your hands on Nadamoo’s delicious non-dairy and organic ice cream thanks to Not Your Mother’s Haircare. To celebrate the Not Your Mother’s new haircare collection, they teamed up with Nadamoo to create delicious ice creams topped with the natural ingredients inspired by the line. Grab a honey-flavored or matcha topped ice-cream with the matching sample of the new haircare product. Cute right? Don’t miss out.
BEVERAGES
Make sure you stay hydrated with Health-ade Kombucha, ROAR, and Pathwater served all day.
Enjoy coffee all day at the Califia bar located in the showroom pop-up area with comfortable lounges and chairs provided by Witty Rentals.
HAPPY HOUR
After a long day of panels, pop-ups, and networking it’s time to refuel. Finish up the day with the famous vegan burgers from Beyond Meat. The sparkling wine and low-cal cocktails will also be flowing at happy hour, provided by our friends at Ketel One Botanical and Chandon.
ALLERGIES?
We try our best to accommodate but we recommend that you BYO lunch at the conference if you have food allergies.
GIFT BAGS
We know you want ‘em! Get your shoulder ready for gift bags filled with goodies from some of your favorite. Please note, gift bags are only available upon exit. Pick them up at registration on the first floor (where you checked in at the beginning of the day) in exchange for your badge. Please keep in mind, if you have to jet off early and want to collect your bag on the way out, you’ll also be forfeiting your right to come back in.
Other Need to Knows
There are no charging stations on-site so please come prepared with a fully charged phone or a mophie with extra juice to be set up for success all day.
Handicapped accessible parking is located at the front in Bay 3.
Need Help?
If you need assistance throughout the day or have accessibility needs, then we’re only too happy to accommodate. Please email carol@createculitvate.com with any special needs that you have on-site ahead of time so we can assist with any additional needs before the event. On the day, lookout for the friendly faces wearing light purple jogger sets with our LA 2020 logo on them around the event and they’ll be happy to help!
Get prepped ahead of next weekend’s conference and stay tuned for updates by following along on our social at @createcultivate and use the hashtag #createcultivatela to keep in touch!
WE ARE SO EXCITED TO SEE YOU IN LA! Who are you most excited to see? Share in the comments below!
Missed out on Gina Bianchini’s incredible session from our Offsite? No worries! We’re sharing her insights on building a thriving community that feels like a real network, not just an audience.