Chelsea and Julie's idea for Stowaway was born from necessity, and nurtured with hard work and determination. If you haven’t already heard, Stowaway Cosmetics is a perfect example of kickass female entrepreneurs wasting no time to produce a product that serves a very practical purpose and educates women about their cosmetics. Focusing on how makeup is never finished, which leaves users hoarding expired makeup in their makeup bags, Chelsa and Julie produced a line of cosmetics that are petite, practical, portable, and are meant to be finished before they expire. We caught up with Chelsa & Julie to find out what it means to survive and thrive in today’s beauty industry.
Good Vibes Only: Lauryn Evarts on staying positive & building a brand
Spend more than a few minutes on Lauryn Evart's blog The Skinny Confidential, and you will want her to be your best friend. She's smart, relatable and has a girls-night sense of humor. She's also drop-dead gorgeous with a passion for healthy living. Lauryn will be speaking at Create & Cultivate Dallas on our Brand Vibes: How to create a brand that lives beyond the blog bubble, so we caught up with her in advance here.
Real Mom, Real Talk: Work Life Balance is a Myth
It’s the million-dollar question for every working mom. How do you balance your job and your family? It’s a valid question and worth discussing if for no other reason than it’s reassuring to hear that other working moms struggle with this too. My opinions on this topic are quite strong and I’m happy to share with you exactly what I’ve said at numerous business panels over the last eight years: Work life balance is a myth.
TCB: Side Hustle Queens, Part II
Cool Job Alert: Fiona Boyce, Director of Social Media + Brand Content for Commune Hotels + Resorts
Imagine this: You have a job that involves traveling the world, immersing yourself in the role of pampered hotel guest, and documenting it on social media. That pretty much sums up Fiona Boyce's job—except that it also involves a ton of hard work, scrupulous attention to detail and some serious number nerdery. Here, we talk to Fiona about everything from making contacts and interpreting analytics to building a cohesive brand and how to avoid the sunset rabbit hole in the process.
Ask Camille Styles: How Do I Build My Following?
On Instagram, we asked what you wanted to learn from the lovely Camille Styles and your questions came pouring in. Camille is a blogger and party stylist living in Austin, Texas, and the author of the book Camille Styles Entertaining. As her name would suggest, she has an impeccable eye and is known for transforming a space and making the whole thing seemed effortless. Below, she answers a question that we're sure tons of you are wondering about, and this is just a taste of her wisdom! Catch Camille live at #CreateCultivateDALLAS, where she'll be speaking on the panel Brand Vibes: How to create a brand that lives beyond the blog bubble.
Meet the Speaker: Katherine Power & Hillary Kerr, Co-Founders of Clique Media Group
Major news today: At #CreateCultivateDallas, our featured keynote speakers will be Katherine Power and Hillary Kerr, the fashion and business powerhouses behind Clique Media Group. Katherine and Hillary founded their first media outlet, Who What Wear (yeah, we think you've probably heard of that one ;) almost 10 years ago and have since grown their company into a full-on empire that includes the websites MyDomaine and Byrdie, as well as talent management. We caught up with them to get a mere sliver of all the wisdom they're sure to drop on January 30th.
TCB: Side Hustle Queens
Dress for Success: In the creative world, what does that even mean?
For our parents’ generation, dress for success meant somber, conservative clothes that made the wearer blend in and look responsible. For our generation, especially those of us who aspired to creative careers, the rules for dressing for success were much more vague and open to interpretation. And in a sense, also much harder to follow.
Ask: Jessy Fofana of LaRue PR answers your public relations questions
Last week, we asked what you wanted to know from PR maven Jessy Fofana. Jessy founded her agency, LaRue PR, more than seven years ago after previously working in magazine publishing and founding (and later selling) her own cosmetics company. She knows her stuff, and will soon be covering everything PR for the Create & Cultivate blog. To kick it off, she picked a few questions to answer here, and warned us she wanted to answer them all.
Copyright Law 101
If you're a creative working in the digital space, it's highly likely that at some point in your career, you'll find yourself on at least one side of copyright law questions. Situation one: You regram a photo and tag the source, yet suddenly the owner is claiming copyright infringement and asking you to remove the post (or worse). Situation two: You spend hours/days/weeks working on something, only to see it pop up in other places without credit, or even credited to someone else. To find out what to do in these situations—and how to avoid them in the first place—we got Annette Stepanian, an attorney with a focus on helping creative entrepreneurs set a legal foundation for their business, to answer our copyright law questions.
Smash Past The Noise: How to kill it in a crowded Instagram space
My head is still reeling from the wealth of useful insight & information I learned at the most recent Create & Cultivate event in Chicago. Most notable were those addressing what it takes to stand out in today’s crowded social media space. Whether you chooseone platform or a few in particular, the tip to stand out from the masses, is by just that. Standing out!
Style Guide: Night+Market's Sarah St. Lifer, the fashionable foodie
Food and fashion are a match made in well-dressed, tasty heaven, and no one we know embodies that more than Sarah St. Lifer, a former fashion editor who now runs Los Angeles's insanely popular Night+ Market Song with her boyfriend, chef Kris Yenbamroong. Whenever we stop in Night + Market, Sarah's running around like a boss—bussing tables, pouring drinks, answering the phone, basically doing whatever needs to be done. And what really blows our minds—she looks good doing it. We caught up with Sarah to talk about the intersection of food and fashion, whether or not comfortable shoes really exist, and to get her list of food Instagrams you should definitely follow.
Get Psyched: 5 Female Entrepreneurs Share Their Mantras
Last week when we were watching the VMAs, one moment stood out to us more than any others—and no, it wasn't one of Miley's outfits. Instead, it was when Demo Lovato told herself "I am enough" right before going on stage. We've all had those moments where we need a little extra encouragement, which was why it was so refreshing to see that huge pop stars have them, too. In solidarity with Demi, we tapped five of our favorite female entrepreneurs to tell us what they tell themselves when the going gets rough.
Quotation Marks: Create & Cultivate CHI
Our team is still buzzing from all the energy, creativity, and general great advice we collected at #createcultivateCHI. The photos are in, so are some fun videos, and we've rounded up a few of our (and your!) favorite takeaways from the conference below. Feel free to repost, share, create, and cultivate!
Work Notes: Textile Designer Ellisha Alexina
While restoring hand-painted silk scarves for Boston's Isabella Stewart Gardener Museum, Ellisha Alexina was inspire to turned her fascination with art, fabrics, and history, into a full-fledged textile business.
After experimenting with the effects of layering watercolors and natural plant dyes on textiles, Ellisha developed her own mixed media process that blends screen-printing and hand-painting, winning over clients like Johnny Depp and garnering critical success—all before her 30th birthday. Here, the 26-year-old shows us her studios and shares her notes on making it work.
T.G.I.F: Strategic Double Booking with Smoke & Honey
All we need as busy entrepreneurs are a few more hours in the day. Is that too much to ask? Well, apparently yes, so we need to be more clever with our time.
It’s time to start strategically double booking to kill a few meetings and social obligations with one stone. Now, I’m not talking about important meetings that require your undivided attention. Contracts and budgets require a special one-on-one focus. But those meetups you just haven’t been able to get around to—that friend who wants to collaborate, an old colleague that started a new business, that younger friend who wanted advice... Pretty soon you’ve got every lunch and happy hour booked two months out at the expense of your precious downtime.
Branded Content 101: The Rise Of Brand Publications
The evolution of blogging and the rise of the influencer class has fundamentally changed the way consumers, specifically Millennials, consume media. Increasingly, we are able to curate our newsfeeds, news cycles, and the content that is delivered to us. Google, our go-to information hub, receives over 4 million search queries per minute from the 2.4 billion people that are online. That’s one big data party.
With this kind of volume, it’s only natural that digital communities are formed, which are then strengthened by social media and shifting cultural norms that glorify content sharing and curation. We use brands, and their online personas, to construct our own self image. The brands we buy, wear, and follow tell our peers who we are, and what we stand for. This is the springboard insight for all branded content.
Longform: The Money of Art and How I Self-Published My First Book
It's a joke among writers—if you search "working on my novel" on Twitter, you’ll get millions of results. There's even a blog dedicated to people announcing their books. Most of which never make it onto (or off the) page. My first book never did until I figured out: I was going about it all wrong. Now that I've written and published my first book, I've got a few lessons to share.
Is Girls Club the New Boy's Club?
We’ve all been there. A senior-level executive dismisses you as sweetie or one of your male employees refers to you as his colleague when you are very much his boss. The gender gap is alive and well in the startup industry, but is it starting to close?
As a female founder, I’ve experienced the pendulum swing of the gender imbalance issue. At the start, I began to notice that my fees nearly always came up for negotiation—seemingly because I was a female business owner sitting across the table from them. To test the theory, I brought male employees with me into key meetings regarding fees to gauge the difference. Across the board, the fee bargaining didn’t occur when they were present.
But this presented an opposite catch-22 for me, one that other entrepreneurs have probably faced, too. I wanted (and needed) to take on the new business and grow my portfolio, but that meant saying sometimes giving in to lower, negotiated fees—essentially saying yes to gender pay inequality.
Now four years later, my startup has grown, the caliber of clients we work with has increased, and we can turn down business when the numbers don’t add up. But I think the elusive “boys’ club” that revolves mostly around startup funding, raising money and venture capital will always be present in some iteration.
However, I’ve seen the clouds parting, with more women at the helm of large budgets and leading prominent companies. That’s why it’s important for more women to excel in the financial aspects of running a business, especially funding, investing and raising money so we can help balance the gender inequality.
To that end, I’m excited to see the growing number of programs devoted to female founders and entrepreneurship that give women the support to flourish. A few months ago, I hosted an evening for Women in Business in conjunction with General Assembly, where we had more than 300 RSVPs and women waiting in line eagerly to hear female entrepreneurs speak about their experiences. It was a great opportunity to dole out advice to those just starting out, and to network with new like-minded contacts.
While this is proof that the women-in-business movement is strong, what does this mean for the gender gap? It means a “girls’ club” is forming, and the responsibility is now on female CEOs and others in powerful positions to give opportunities to deserving female entrepreneurs.
But this girls’ club won’t usher in the gender inequalities that I faced in the past. Instead, it will be an opportunity to mentor young women looking for guidance and empower women-owned businesses.
Will the girls’ club be the new boys’ club? It’s on us to make it happen.
This story was written by our founder Jaclyn Johnson and originally appeared on Success.com. To learn more about her, head to the about section up top!