Classifieds Nº283:  Chief, theSkimm, Frame, and More Are Hiring!

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Cass Dimicco On Parallel Pathing Your Personal Brand With Your Business

Today’s guest is multi-hyphenate Cass Dimiccoa successful entrepreneur, content creator, and creative director. Lauded by the media as “a true tastemaker, one of the fashion world’s ultimate ‘it girls and style icons,” Cass is not only a trend-setter for her highly engaged audience, but she’s also the founder, designer, and creative director for her own successful jewelry line, Aureum Collective.

Cass had leveraged her eye for style and ability to forecast fashion trends into full-time digital content creation in 2017, leaving her previous role as a corporate buyer and product designer in fashion. Aureum Collective was later founded in September 2019 when Cass and her husband recognized a gap in the market for a jewelry brand that fulfilled a luxury aesthetic without the luxury price point.

Listen below to learn about her journey from influencer to entrepreneur, and her best advice for launching and scaling a corporate brand in line with her personal brand.

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Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt 

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35 Latina-Owned Businesses and Entrepreneurs To Know And Support Always

For seven years, the State of Latino Entrepreneurship Report has listed Latino-founded companies as “the fastest growing segment of the U.S. business population.” In 2018, findings indicated that Latino-owned businesses generated more than $460 billion in annual revenue while employing 2.9 million people

According to the 2021 report, Latino-owned businesses are employing 55% more people than in 2007—compared to an 8% increase in employees at white-owned companies. Undoubtedly, Latinas are playing a strong roll in these favorable numbers. 

In fact, over the last five years, 46% more Latinas have launched a business. ​Since 2007, the number of Latina-owned businesses in the U.S. rose to over two million, a growth of more than 87%. And it’s about high time these entrepreneurs and their businesses get the attention they deserve.

Here, we’re doing just that by focusing on these categories:

  • Beauty

  • Finance

  • Food and drinks

  • Lifestyle and wellness

  • Literature, marketing, media, and public relations

  • Spirituality

Keep reading to see the 35 strong Latinas who are blazing the trails for generations to come.

Beauty

Carolina Contreras, Founder of Miss Rizos 

Identifying and impacted by a gap in the curly hair care market, Contreras set out to launch Miss Rizos (Spanish for curls) to fill it. Now, she’s grown it to a multi-national business with a salon open in her native Dominican Republic, which also sells apparel.

Follow her on Instagram.

Shop apparel here.

Yasmin Maya, Founder of Birdy Lashes and Beauty

With a strong following of 1 million, Maya has established herself as a force to be reckoned with in the beauty industry. Her line, Birdy Lashes and Beauty, is vegan, cruelty-free, and features liquid liner, in addition to false lashes and adhesives. 

Follow her on Instagram.

Check out her lashes.

Leah Guerrero, Founder of Brujita Skincare

Through faith and hard work, Guerrero's vision of a high quality, head-to-toe skincare brand has fully come into fruition. She founded Brujia Skincare in 2017 and in five years has grown it to offer makeup, facial cleansers, lip balms, and even candles.

Follow her on Instagram.

Shop skincare here.

Julissa Prado, Founder of Rizos Curls

Prado, a curly-haired Latina with Mexican roots, wanted to create something for women like her—and she did just that with Rizos Curls. The line offers anything a curly girl might need, like hair products, diffusers, and brushes.   

Follow her on Instagram.

Shop her products here. 

Sandra Velasquez, Founder of Nopalera

In today’s saturated market, it’s hard to know which skincare brands you can actually trust. In Nopalera, Velasquez has created a trustworthy and Nordstrom-carried brand, and found a way to ensure that folks know Latin American hands can, and do, make luxury products.

Follow her on Instagram.

Shop soaps, scrubs, and other goodies here.

Ana Nuñez, Founder of Vida Bars

Because Vida Bars are shampoos and conditioners that come in bar form, they’re a great eco-friendly option when it comes to haircare. Nuñez spent her entire adult life fighting her curly hair, a fact which she credits to society’s focus on taming and smoothing our strands.

Follow her on Instagram.

Shop Vida Bars here.

Joanna Vargas, Celebrity Facialist and Founder of Joanna Vargas Skin Care

Vargas sees herself as a strong, Latina, female founder. She’s a big name in the beauty industry and often attributes her love of beauty and, in true Latinx fashion, says that her passion for skincare was sparked by her grandmother.

Follow her on Instagram. 

Shop her line here.

Finance

Katia Chesnok, Founder of Economikat

Chesnok is a financial expert based in Miami whose sole mission is to help her “amigas (girlfriends) get rich.” She offers helpful advice for upping your financial game—including her list of 50 side hustles and ways to make passive income. Her efforts to support Latinx communities have been featured on CNBC, Time, and Univision.

Follow her on Instagram.

Subscribe to her blog here.

Giovanna “Gigi” Gonzalez, Founder of Gigi the First-Gen Mentor 

A financial educator, speaker, and money coach, Gonzalez is the light at the end of the tunnel, for many first-generation Latinas navigating life away from their ancestral country. With almost 200k followers on TikTok, it’s clear that her efforts and teachings are making a large and necessary impact. 

Follow her on Instagram.

Sign up for her Investing for First Gen Wealth Builders course.

Jully-Alma Taveras, Founder of Investing Latina

Taveras is an award-winning, Latina, personal finance expert. In a 2020 tweet, she thanked her supporters for getting her nominated for not one, or two, or three, but four Plutus Awards—which she referred to as “the Oscars of personal finance.” Among others, she won the 2021 award for "Best Personal Finance Content for Underserved Communities."

Follow her on Instagram.

Sign up for her introduction to investing workshop here.

Linda García, Founder of In Luz We Trust

In seven years, García turned $7,200 into $400,000+ (and counting) in the stock market—now she’s helping BIPOC communities to do the same. Through In Luz (Light) We Trust, she creates programs and workshops to teach people how to build generational wealth by investing in the stock market.

Follow her on Instagram.

Enroll in her stock market deep-dive program here. 

Jannese Torres, Founder of Yo Quiero Dinero

From her Instagram posts, her supporters can tell that Torres is living her best life. The Puerto Rican, personal finance expert has become work-optional, meaning she doesn’t work because she has to, but because she wants to. She is providing a blueprint for other Latinas to do the same through one-on-one coaching and workshops. 

Follow her on Instagram.

Listen to her podcast here.

Food and Drink

Kayla Castañeda, Founder of Agua Bonita 

With the recent spa water scandal, which saw the cultural appropriation of Latinx beverages known as aguas frescas, it’s refreshing to know that Castañeda's business exists. Agua Bonita produces canned, semi-sweet aguas frescas in classic flavors like agua de jamaica (hibiscus tea) and sandía (watermelon).

Follow her on Instagram.

Add some aguas frescas to your cart here.

Veronica Garza, Co-Founder of Siete Foods

The name of Garza's brand is an homage to the number of members in her family: siete, which is the Spanish term for seven. With Mexican American and South Texan roots, food often brought her family together. Through Siete Foods, she’s making space for more Latinx folks at the table. 

Follow her on Instagram.

Get a taste of the brand here.

Yadira Garcia, Founder of Happy Healthy Latina and part owner of Loisa 

Garcia is a certified natural foods chef and holistic health coach. She’s been featured on Thrillist for her cooking classes, which look to ancestral nutrition as inspiration. She’s also part owner of Loisa, a brand that provides classic Latinx spices and kitchen tools—like a tostonera, which is used to smash plantains. 

Follow her on Instagram.

Shop Loisa here.

Dalina Soto, MA, RD, Founder of Your Latina Nutritionist

A Dominican with strong ties to her culture, Soto launched Your Latina Nutritionist to put an end to chronic dieting. Her threefold mission is simple: heal clients' relationship with food, help them find health, and teach them positive nutrition.

Follow her on Instagram.

Take her quiz here.

Lifestyle and Wellness

Rebecca Alvarez Story, Sexologist and Founder of Bloomi 

As a sex therapist and sexologist, Story is an expert in all things sex. She pooled that knowledge to launch the first sexual wellness brand to hit shelves at Target. Bloomi offers whatever one might need to set the mood for romance—including candles, massage oils, lubes, and sex toys.

Follow her on Instagram.

Shop sexual wellness products here.

Cynthia Gonzales, Founder of Salvies Who Lunch 

Known to her close friends as Cyn, this Latina entrepreneur created a much-needed community for Salvadoreans in Los Angeles, where there’s a large, and often underrepresented, population. Through her venture, Gonzales hosts events designed to connect and empower the people who share her homeland.

Follow her on Instagram.

Preorder her new book here.

Karina Primelles, Co-Founder of Xula 

Primelles co-founded Xula with her business partner Mennlay Golokeh Aggrey—making the brand a Latinx- and Black-owned business. The duo’s offerings include clinically-backed botanicals for all menstruators.

Follow her on Instagram.

Shop products here.

Cindy Luquin, MA, CSE, Founder of Sexual-Health Education Platform Pleasure to People

Luquin is a certified sexual health educator hailing from Guatemala. She's also proudly and openly bisexual. Luquin uses her platform to educate on sexual wellness, with short videos about the importance of foreplay, as well as certain STD prevention methods, like taking PrEP.

Learn more here.

Publishing and Marketing

Daniella Pierson, Founder and CEO of The Newsette 

When she was 19, Colombian American Pierson founded The Newsette, a wellness-focused newsletter company. Now, at 27, she’s worth $220 million—which makes her one of the wealthiest women of color on the planet. According to her feature on Forbes’ Billionaires section, she’s also “younger than just about any self-made female entrepreneur with a nine-figure fortune.”

Follow her on Instagram.

Subscribe to The Newsette here. 

Patty Rodriguez, Founder of Lil’ Libros 

In the eight years since Rodriguez self-published her first Lil’ Libro, she’s turned it into a literary empire. The brand is an independent bilingual children's book publisher and has produced more than 65 books about Latinx icons including Selena, Celia Cruz, and Frida Kahlo.  

Follow her on Instagram.

Shop Lil’ Libros here.

Karina Martinez, Founder of The Avana House 

With Cuban ancestry, Martinez is a self-described Queer Latina, who’s the brains of the operation that is The Avana House—a public relations agency dedicated to amplifying Latinx voices and stories. She largely represents Latinx-founded brands to prevent the erasure or appropriation of our customs. 

Follow her on Instagram. 

Follow her company on Instagram here.

Katelina Eccleston, Founder of Reggeaton Con La Gata

Eccleston built something amazing from the ground up: the first woman-led platform dedicated to analyzing and chronicling the history of reggeatón. She’s been tapped for her expertise by Teen Vogue as well as Univision, and was profiled by HuffPost.

Follow her on Instagram.

Shop her merch here.

Zoila Darton, Founder and Creative Director of WORD Agency

If you ask Darton what she does, she’d respond, “I make things, connect people & take care of my son.” Through WORD Agency (the acronym standing for “we open real doors,”) she’s conceived an Afro Latina-owned, creative marketing agency, as well as a thriving community.

Follow her on Instagram.

Listen to her appearance on the Fun Forever podcast here.

Spirituality

Samantha Santiago, Manifestation Coach and Spiritual Guide 

What exactly does a manifestation coach and spiritual guide do? Well, Santiago helps “Latinas and BIWOC reclaim their wildest dreams.” She does this by sharing vulnerable videos to Instagram—like this one about healing anxiety and depression—and offering one-on-one sessions. 

Follow her on Instagram.

Book a yogic healing session here.

Miguelina Rodriguez and Griselda Rodriguez-Solomon, Founders of Brujas of Brooklyn

Afro-Dominican identical twins, the Rodriguez'—who each earned PhDs in social sciences—have been on the forefront of destigmatizing brujería and spiritual practices. As the Brujas of Brooklyn, the sisters blend their academic and spiritual knowledge to teach people how to be more in control.

Follow them on Instagram.

Explore their workshops here.

Christine Hernandez, Author and Founder of The Maltyox (Gratitude) Method

As a Guatemalan and Mexican woman, Hernandez embraces her Mayan culture as an important part of her identity. She uses her platform to help other folks embrace indigenous same practices.

Follow her on Instagram.

Buy her book here.

Kim Guerra, Healer and Founder of Badass Bonita 

At the heart of Kim’s work as a healer is the premise of revolutionary self-love. She encourages people to accept the parts of themselves that they’ve previously shied away from, and instead use those emotions for good—like to achieve their personal and professional goals.

Follow her on Instagram.

Shop collections here.

Alex Naranjo and Marlene Vargas, Founders of House of Intuition

Naranjo and Vargas are a married couple who founded House of Intuition at a pivotal moment in their lives. Intimately familiar with the power of magic, they launched their brand to inspire others to tap into their own intuition, which they refer to as the source of their magic.

Follow them on Instagram.

Check out offerings here.

Jasmin Alejandrez-Prasad, aka Esoteric Esa, Astrologer, Numerologist, and Writer

Think of Alejandrez-Prasad as your esoteric homegirl. An astrologer and numerologist, she’s been quoted in Refinery29, Well+Good, and Bustle. She’s also a prolific writer with bylines in Cosmopolitan, Popsugar, and Hip Latina

Follow her on Instagram.

Book a reading here.

Stephanie N. Campos, Astrologer, Healer, and Writer

A Mexican American astrologer, Campos has been tapped by Cosmpolitan, as well as Well+Good for her otherwordly intel. Her work for the former is a monthly horoscope while the latter sees a column devoted to horoscopes for new moons and full moons.

Follow her on Instagram.

Read her work here.

More Latinas to know

Gina Moreno, Content Creator

The largely-white, male-dominated tech industry can be an intimidating for Latinas who don’t quite fit that mold. In former times, someone like Gina might have not wanted to share her experiences in the field, fearing retaliation. But that made it all the more isolating and Moreno is creating content that reminds Latinas they’re not alone in their struggle.

Follow her on Instagram.

Read her helpful content here.

Patty Delgado, Founder of Hija De Tu Madre

Literally, hija de tu madre translates to daughter of your mother—but that misses the nuance of this well-intentioned backhanded compliment. There isn’t a literal translation but the phrase is ofted used as a response to someone being sassy. In every sense of the word, Delgado centers Latinidad in her pieces. For instance, she offers gold-plated necklaces for basically every country in Latin America.

Follow her on Instagram.

Shop clothing here.

Cyndi Ramirez-Fulton, Founder of Chillhouse

Ramirez-Fulton created Chillhouse to curate self-care treatments to ensure your vibe is, well, chill. On the website, users can shop myriad products for their next night in, like nail sets, apparel, candles, and face oils.

Follow her on Instagram.

Shop Chillhouse here.

Written by: Natalie Arroyo Camacho

Why Every Business Owner Should Look Into Getting An LLC

Ensuring you have the correct business entity is of utmost importance, whether you're a new business owner or a seasoned entrepreneur. How do you do that? You need to add an LLC, as they are the most common legal structure. But you may wonder: what is an LLC and why is it important to have? We speed-dialed an expert to give us the 411 on the true LLC meaning. Taylor Tieman, an attorney and founder of Legalmiga® and The Legalmiga Library®, gives us the scoop on all things LLCs so you can go from a novice to pro business owner.


What Is An LLC?


Let's start with the basics. LLC stands for limited liability company. "This is a type of legal entity that your state will (in most cases) allow you to form in order to create a 'legal barrier' of sorts around your business," Tieman says. "It is essentially a type of legal protection by way of forming a formal business structure."


In other words, one of the primary benefits of an LLC is that your personal liability doesn't get entangled with your business' liabilities. "If you do not have an LLC formed, your personal assets—like your home, car, property, wages—may be vulnerable in the event of a lawsuit against your business as a sole proprietor," Tieman shares. "If you have an LLC and the business is sued, then only the business' assets will be vulnerable in the event of a lawsuit as long as no fraud is being committed within the business."


It's also worth noting that not all businesses are eligible to form an LLC. "For example, in California and other states, many licensed professionals cannot form basic LLCs and must look to another business structure due to their licensing," Tieman says. Besides the legal protection that LLCs provide, she adds that LLCs also allow you to choose the best tax election for your specific needs such as an S corp.


How Much Does An LLC Cost?


The cost of forming an LLC varies from state to state. Tieman notes that filing fees usually range from $70-$250. While the filing fees may not be sizable investments, there are recurring annual or biannual filing fees to factor into your budget. For instance, California's Franchise Tax Board fees are $800 a year. "Before forming an LLC, it is imperative to understand the level of upkeep that goes along with it," Tieman adds. "While they offer great protection, it is like anything else in business; you need to keep it up-to-date in order to have it properly protecting you."


How Do You Create An LLC?

Lastly, you may be wondering how you can get an LLC. If your business is eligible and you have the means to maintain the recurring fees, Tieman strongly advises forming an LLC in your business journey right away. "The more inherently risky your industry is, the more imperative the LLC is to form early," she says.

So how do you create an LLC? You can find instructions and filing fees via your Secretary of State's website. However, before taking those steps, Teiman recommends first speaking with an attorney in your state. They'll guide you through the process, address any local compliance concerns, and ensure you are selecting the correct entity for your business, as others may be better suitable such as a corporation or limited partnership.

Written by: Jessica Estrada

Leveling Up Your Email Marketing Strategy To Grow An Engaged Email List

Email marketing wasn't always seen as the powerhouse marketing tactic it is today. It’s easy to see why it was often overlooked, being around since the beginning of time (Well, the 90s at least!) It wasn't as nearly as sexy to talk about like TikTok, NFTs, and the Metaverse. But when it comes to hard numbers, email marketing simply converts better than other marketing channels. With analytics baked into email marketing platforms - like open rates, click-through rates, and conversion - it’s super easy to measure, test, pull insights, and optimize.


For growing brands, in particular, email marketing offers a big advantage because you’re delivering your content to an audience that wants it. Unlike other channels, where you’re making bets that someone might like what you have to say, your email recipients have already opted in to receive your content. This means they have a higher likelihood of interacting with content, if it's relevant and compelling.


Having worked with a range of businesses, from founder-led startups to major retailers, to building their brands, here’s some hot tips on how you can create an email marketing plan that grows your audiences, and keeps them coming back for more.


1. Automate, automate, automate.


While sometimes ignored by users of marketing platforms, automation is probably one of the best features of email marketing. Why? Once your automation is set up, a ton of brand engagement and retargeting work is done in the background, while delivering new insights in an always-on capacity.


When we work with new brands, we always look at multiple email marketing “flows” that can be setup separately from the usual daily or weekly branded newsletter. These series of emails are sent automatically at timed intervals and triggered by on-sight user actions. Typical examples include:

  • A welcome flow for new signups

  • Post-purchase flow

  • Abandon cart

  • Abandon browse

It's helpful to think of email flows as a series of communications that are building a larger narrative arc. For our client The Honeypot Co., we created a post-purchase series, to move customers from purchase to a deeper connection with the “why” behind the brand. From there, we’d encourage them to try additional products, review, and share on the products they had purchased. We kept things interesting by missing up the product-focused emails, brand purpose content, and even added in an emoji-filled story about running out of tampons.

2. Test… but not too much.


Different testing tactics will work better for different brands. Do you have a strong founder story? Experiment with sending emails that come directly from the brand founder. Maybe these are even text only to create the feel of a personal email. Creating urgency with a limited offer, or adding some mystery or intrigue to your email will entice your audience to click through.


You won’t know until you try it out, and testing one tactic against another in A/B testing will give you 1:1 comparisons you can apply to future campaigns. But a word of caution - make sure your tests are set up to give you actionable insights. A/B tests one variable (for instance two different subject lines) at a time, not 10. And pay attention to the cadence of your testing. For Two Blind Brothers, we took the approach of “one big swing” a month. We would do what had worked historically for most of our marketing emails, then try something radically new for a random email.


3. Be reliable, but don’t forget to evolve.


Brand consistency is one thing, but monotony is another. It's easy to get stuck in a rut where brands use the same design templates and subject line conventions for every email. These can start to look like white noise to recipients.


This is especially true if you’re not doing a new product drop every week. When you’ve got a static product line or service offerings, it’s all about repositioning what you have and finding new ways to show the same products. With our client Truffle, a brand that makes sustainable travel bags, they tended only to release a couple of new products a season. Each month we had to get creative using seasonal themes to anchor the brand storytelling, while layering new ways to talk about their core line. We used influencer content to curate edits of products, travel stories that contextualized the products, and reviews from happy customers to bring in personal experiences.


About the author: Katie Klencheski is the Founder and Creative Director of SMAKK, a branding and growth studio whose mission is to help values-led clients build world-changing brands. Katie applies her expertise across content creation, e-commerce, social media, marketing, and digital experiences toward changing consumer behavior, leading to purchasing decisions that are better for people and the planet.

How One PR Agency Founder Uses Mentorship Tactics To Get the Best Results for Her Clients

Working in public relations has been one of the most fulfilling experiences for me. I started my career almost 11 years ago, and I have to say, I’m not the same person I was back then. Not only have I grown as an individual, but also as a business entrepreneur, picking up knowledge along the way.

In the first eight years of my career, I worked for a notable PR agency based out of New York City. It was there that I was inspired to launch my own agency, as my passion for helping and amplifying small businesses, specifically BIPOC-owned ones, grew. I saw the need for these businesses to get as much help and attention as big corporate brands, so I ventured out to start The Bonita Project and do that. 

As I slowly built my client roster, I had the pleasure to work with some of today's most popular Latinx- and Black-owned brands, such as Alamar Cosmetics, Second Wind, Pholk Beauty, Valdé Beauty, and many more. My role as a business entrepreneur and a PR consultant turned me into a mentor of sorts, and I now mentor clients and service their PR needs, while stimulating their growth as individuals and fellow business owners. Here are some of the tactics I used to help my clients achieve success in their own journey.

1. Set shared goals

Upon signing with a new client, set a list of business and personal goals. How do they want to grow their business exposure? How about their mission and image as a new business owner? Let them share their dreams (even if they may seem sky high). Let’s face it, we all have these ambitious dreams for ourselves. 

I always ask new clients what brands they aspire to be like. Who do they follow closely on social media, and what public figure do they see as a role model? We then work on a list of shared goals together, followed by a PR strategy! 

2. Listen and support 

Always lend an ear when they have a question or need advice on something, even if it's not entirely PR related. While we know "time is money," my relationship with my clients isn't always transactional. As a small business owner, I want to make sure they can confide in me and share their ups and downs, and even their work struggles. We usually come to a resolution together, while talking through their feelings.

3. Be their number one cheerleader 

Root for them and share words of encouragement, whether it’s a comment on their social media or a quick text after they’ve finished an interview. There have been many times when clients wrap up an interview, and tell me they did horribly or didn’t feel as confident. Boost their confidence by showing them that you care and plug in some tips for improvement if needed. There is always room for improvement, and our small business clients recognize that. 

4. Set them up for success 

This brings me to my next point. You always want to come prepared and ensure you’re setting your client up for success, while clearing their head of any doubts. You can boost their confidence with media training or practice sessions on how they should handle a press interview. Let the client take notes and you’ll see them improve each time.

5. Challenge them to step out of their comfort zone 

If there's something about me, I constantly challenge our clients with perspective. As the PR and marketing industry continues to evolve, so does today's consumer. And while some brands may be stuck on doing things the traditional way, I usually come in and challenge the client to stir things up a bit. 

My team and I introduce creative ideas, and new influencers and voices to partner with, but sometimes brands will think it's a bit too risky or "not on brand." I usually believe otherwise and give them more context as to why this idea would make sense. Apply the “it doesn't hurt if you don't try it" mentality, and they’ll see the growth. All it takes is being confident in your ideas. You're the expert and more tapped into the industry than the client. 

6. Keep it real 

There will be times when the client says or proposes an idea that doesn’t sit well with you, whether it goes against your values or you don’t think it’ll be well received. Keep it real and tell them what you are thinking. Keeping it real from the beginning will help the bond between you both go further, and grow stronger.

About the author: Danielle Alvarez launched The Bonita Project in 2018, and since its introduction to the industry - she infuses creative, nontraditional ideas while being unapologetically Latinx. The proud Peruvian-American is drawing from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets.

Bella Hadid & Jen Batchelor On Leading a Sober-Curious Movement and Changing The Age-Old Social Ritual of Drinking

Bella Hadid isn't sure how cans of Kin Euphorics showed up in her fridge, but one sip and she's glad they were put there.

Working in the modeling industry may be glamorous, but, as Hadid learned, can take a toll on you physically and mentally. So when she discovered and frequently drank Kin Spritz, a non-alcoholic apéritif, she noticed her mood was instantly boosted and she felt good making it through the multiple shows or late nights. Hadid wasn't sure how this drink was capable of making her lifestyle better, but she had to find and connect with its creator Jen Batchelor.

Hadid and Batchelor's instant chemistry was undeniable because they both came from backgrounds where they felt the burnout of their life choices, and wanted to improve their mind, body, and soul. It was as if the stars had aligned. Hadid signed on as a co-founder of Kin Euphorics and together they are building a booze-free culture. Hear Hadid speak from our LA Conference about her new lifestyle and what led her to entrepreneurship below.

LISTEN TO THE FULL EPISODE

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OTHER EPISODES YOU MIGHT LIKE . . .

How One Woman Used TikTok To Land a Job Promotion 

This Black-Owned Company’s CEO Is Disrupting The Beauty Industry

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepreneurship 

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt 

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Doing Too Much Led To Work Exhaustion- Here's How I Bounced Back

As an entrepreneur, it’s easy to feel like you need to be doing it all, and all the time. However, this mindset has the potential to put you on the fast track to work exhaustion- aka burnout!

If you’re currently in the midst of burnout or feel like you’re on your way there yourself, know that there's hope for recovery and avoidance altogether. We spoke with 15, high-achieving women who’ve experienced burnout as a result of doing too much all at once. Luckily for them (and for you), they’ve since bounced back by implementing more sustainable strategies to ensure they are thriving both personally and professionally.

You are capable of doing a lot, but you don’t always have to be doing everything. Take the advice from these successful entrepreneurs.

Katie Ward

Owner of Katie Ward Photography, a brand, editorial, and portrait photographer based in NYC and the Hamptons. 

My experience: I experienced severe burnout at the end of 2021. I am the primary parent and primary earner in my household and I had been exclusively pumping for a baby, spending three hours a day driving my older child to and from school, as well as working more than full-time. I ended up having to dip into savings to take two months off to get back to baseline, sleep, and figure out my priorities. The biggest strategy I employed was to significantly raise the prices of my offerings. Doing so enabled me to work 25 to 50 percent less, while still being able to support my family both financially and emotionally.

My advice: Sometimes there is no avoiding burnout, especially with the unrealistic expectations that society has placed on everyone, but more specifically on working moms. But there are tools we can use to get through it. Focusing on getting enough sleep, eating regularly, and finally getting a therapist who I felt comfortable opening up to helped me a lot.

Ashita Shah

CEO of Arunashi, a combined 11th-generation fine jewelry atelier that specializes in rare and one-a-kind gemstones.

My experience: Burnout is real. With kids and an active social life with work dinners and friends, it was like the hamster wheel with no end in sight. Outsourcing and hiring a good reliable team for me was worth the weight in gold, from managing life at work to managing the home and the kids. Time management and planning have also been extremely helpful. With a monthly brain dump and a short daily list of goals, it allows me to get to the finish line in smaller chunks versus being overwhelmed by it all. 

My advice: Hire. I can't tell you how much sanity and peace of mind this will bring to you. Hire to manage all the things you can't do—from filing papers, to creating and managing schedules for home and personal life, to answering general emails—so you can focus truly on what you can do. Hiring a few great individuals is all it takes to stay ahead of the curve and not feel like you are gasping for air. 

Dorothy Kolb

Founder and CEO of dk east associates, providing clients with customized business strategies, financial confidence, and a curated network of professionals, experts, and allies.

My experience: Because I'm in the service space as a fractional CFO, I'm always working for others. I pride myself on my bespoke offerings but it has also, on occasion, left me feeling unsupported, tapped out, and burnt. As a single mom of four, I also need to be fully myself for my sons. Burnout has manifested itself in me feeling empty, crushed, and useless. I have built up a network of colleagues, experts, and allies who I can rely on not only for referrals but for help. Referring along parts of work not only allows me to source the best for my clients but allows me to take a break knowing my clients are in amazing hands.

My advice: It's so important to have a bunch of resources. Now and then you just need to refer out some work to someone you fully trust so that you can regroup. Trust me, it pays itself back in multiples. 

Rossalvi Marte

Founder and CEO of Marte & Co., a consulting agency specializing in business marketing and branding for personal and lifestyle brands. 

My experience: ​​The first time I experienced burnout was in my corporate career. This was a mental burnout since I’m a mom of two toddlers and I did not have time for anything after work. I would bathe and feed my kids quickly so that they could be in bed as soon as possible. After starting my business, I experienced burnout again because I said yes too many times when I should have said no. What helped me the most was working with a naturopathic doctor and life coach at the same time. Making time for self-care is also now a non-negotiable for me.

My advice: Spend time thinking about what drains your energy and what boundaries you need to start implementing in your life today. Block time on the calendar for true self-care and commit to it. 

Mellinda Abbott

CPA at Abbott and Company LLC, a boutique accounting firm working alongside successful entrepreneurs to ensure their growth and success.

My experience: I would say I was a member of the “I can do it all” club until my late 40s when divorce and a health scare forced me to stop and evaluate. I learned to be sure that each day I focus on the things that are meaningful to me—the ones that put a smile on my face and feel good. 

My advice: Pause, sit with yourself, and identify what is important to you. If you are not healthy and happy, no one else in your life will be either.

Shay Paresh

Founder and CEO of SHAYDE BEAUTY, a skincare line made with melanin in mind.

My experience: I’ve had several burnout moments throughout my career because I overextended myself. It’s important to re-evaluate your priorities and learn to set boundaries. Learn to say “no” more often. Saying no allows you to say “yes” to the commitments you want to make!

My advice: Set aside time to disconnect and participate in an activity you truly enjoy, such as attending your favorite workout class or connecting with a community that is personally meaningful to you. It’s vital to surround yourself with the right people, personally and professionally. 

Ashley Rector

Founder of Laura Alexandria Marketing, a female-powered social media micro-agency working with venture-backed businesses to expand their reach on social media.

My experience: Burnout is very real and very scary. I was a practicing attorney for several years while simultaneously running a side hustle focused on building authentic communities. I thought I could do it all and that I had no boundaries. I hit a breaking point where I mentally collapsed and couldn't handle it anymore. I had to take a step back, identify the things that brought me joy, and evaluate how I was spending my time on a day-to-day basis.

My advice: We are a sum of all of our small actions. When you start to skip things that fill up your bucket here and there, you don't realize that those actions of putting yourself last add up tremendously. So don't skip the morning indulgent coffee, the 10 minutes in the park with sunshine on your face, or the manicure.

Carlye Morgan

Founder and CEO of Chalonne, creating luxury Apple Watch bands for women, hand-crafted in France with the finest leathers, gemstones, and solid gold.

My experience: Growing up, I was told that women could have it all—they could have a career and a family and life could be wonderful. But in reality, I found that balancing a career and a family was incredibly challenging. Around the time my daughter was four years old, the long hours, stress, and politics at my corporate job began to take a toll on me emotionally and physically. Since many factors in my work environment were completely out of my control, I decided to take control of my own destiny and walk away, which was one of the hardest decisions of my life. But once the weight of my stressful job was lifted, I was able to get back to myself and reinvent my career on my own terms as an entrepreneur. Granted, it was a very risky thing to do. But sometimes, you have to take a great risk to get a great reward. I have not regretted it for a moment and in hindsight, I just wish I had done it sooner!

My advice: It’s incredibly hard to do the same thing for many years, feeling like a hamster on a wheel. I would recommend attempting to make a lateral move to a different position within your company. I did that successfully for years and it helped keep things fresh and interesting. 

Belma McCaffrey

CEO of Work Bigger, a career coaching platform for high achievers who want to find their purpose. 

My experience: One of my most significant burnout experiences happened when I was working full-time at the largest news organization in the world. At the same time, I had my first son and was working to launch my first coaching business. I was trying to "have it all"—the success, the family, and the business. I didn't know it at the time, but my self-worth was based on my level of success and achievement. It was this harmful belief that led to my burnout. My No. 1 strategy was to take a pause and rest, and work on my self-worth and my confidence. 

My advice: Understand where your burnout is coming from. One place to start is by identifying your emotional triggers. Emotional triggers are events or experiences that trigger a negative emotional response. These can show you what you need to heal so that you can learn to work from a healthier place. You can learn to set boundaries and say no, which is critical for getting your power back.

Jenna Sereni

CEO and Founder of HandsDown, the shopping platform built for communities and friends.

My experience: Burnout is so very real, and especially as a parent and a founder, there is so much to juggle in the pressure cooker that is this career. That said, after 15 years I think I’ve finally unlocked my escape when it comes to burnout. If you’re going to be taking on a big job, an exceptional challenge at work, or a new project, first check in with yourself and think about the balance you’ve been able to create as it relates to your personal self-care. What brings you peace? What makes you feel at ease? For me, it’s a 30-minute daily morning workout, short meditation, and monthly mani-pedi. My No. 1 priority when setting up my day, my travel schedule, and my personal vacation schedule? It all revolves around my self-care needs. Because ultimately, if I don’t take care of myself, we’re at risk of it all unraveling.

My advice: Find what brings you peace and makes you feel at ease, and make that a priority. I promise, carving out that small amount of time will be worth the effort in setting up the habit. Two helpful resources are Think Like a Monk by Jay Shetty and Atomic Habits by James Clear. Read these two books and you’ll be on your way to a lifestyle that prioritizes your personal health, setting you up to crush it in your professional one.

Michelle Glauser

Founder and CEO of Techtonica, a nonprofit that helps women and non-binary adults with low incomes overcome barriers to entering tech careers.

My experience: As someone who founded an intensive tech education nonprofit and managed it while working another full-time job, I have both personally been affected by burnout and advised many people dealing with it. Even during the toughest times, I make sure to get enough sleep and regular exercise, because no combination of other things can make up for the foundation sleep and exercise provide. I also found that identifying the feelings I have and sharing them—whether with a friend or in my journal—helps me process and move on. When you care so much about the work you do, you have to remember that your value isn’t defined by your level of productivity. Be intentional, consistent, and unapologetic about taking time to recharge.

My advice: When you feel the most overwhelmed and in danger of complete burnout, it usually feels like the worst time to take a break, but it’s the most essential time to take a break. I recommend everyone use a trauma-informed tool we recently implemented at Techtonica called a WRAP, or Wellness Recovery Action Plan—create, share, and stick to a personal doc that lists what you will do regularly to maintain wellness, what triggers a stress response for you, signs that you are overwhelmed, and what you will do to recover. 

Felicia Kashevaroff

CEO of Tend Task, a newly imagined tool for household organization.

My experience: My experience with burnout came during my years as a stay-at-home mom. Since I wasn't "working," I felt compelled to prove my worth by joining every committee and acting as room mom for all three of my children's classrooms. I planned fundraisers and sat on nonprofit boards—important work, but did I need to do it all? My partner couldn't understand that these responsibilities, combined with the mental load I was carrying at home, were simply too much. Ultimately, his refusal to value my time and contributions forced me to do it myself. I learned to say no more often and started exploring the meaning of equitable partnership.

My advice: My most meaningful advice is to value your time. It's your most precious resource. Say no without guilt and call on your friends, family, and your partner if you have one to support you when you feel burned out, or feel burnout approaching.

Emily McDonald

Co-Founder of My Founder Circle, a community for early-stage female founders to help them launch and scale their companies.

My experience: I faced major burnout with my first start-up, The Stylist LA. I was working more than 80 hours per week, raising investment, and ran a large team. I always put myself last. These factors resulted in massive burnout. I realized I needed to put my needs first. I needed to prioritize sleep, exercise, and healthy eating, which in turn made my work even better. Working 80-hour weeks wasn't helpful in the long run, even though it felt like it at the time. Putting myself and my mental health first is ultimately so much more productive for my business.

My advice: Remember to give yourself grace. Find a confidante, a therapist, or a business coach who you can be 100 percent honest with. Open up to them about how you are feeling and have them assist with strategies to get through it. Take a step back and give yourself space from the office, from your work, or whatever you may need. Try and move your body, get some sleep, and put your phone down. All of these things help when going through burnout––but they also help in avoiding burnout. Remember: there is so much more to life than work, even though it's hard to see when you are in it.

Marika Adamopoulos

Founder of Marika Creative, an agency specializing in stunning visual experiences, boldly and strategically supporting global businesses to increase their revenue.

My experience: As both a creative and an entrepreneur, it shouldn’t come as a surprise that burnout is a familiar place for me. Especially when I was first getting my business off the ground, I was working eight days a week, 57 hours a day. I didn’t take a true vacation for three years, and, at one point, I was taking on up to 20 photo projects a month. This pattern and the stress it induced led to some pretty significant health challenges, bringing me to a place where I was forced to make some changes. 

My advice: Schedule your rest time and plan all your work-related tasks around your non-negotiable “you time.” Burnout is fairly easy to avoid if you set up a structure in your days, weeks, months, and years where you create the time you need to work through internal battles, lay on the couch and do nothing, lift at the gym, or whatever you need. As someone who’s experienced burnout many times, a big piece of overcoming it is realizing that it is okay to step away from your work, and to realize that you’ll be more successful and productive if you do step away for a time. Talking this through with a coach, therapist, or strong friend to help you get to that understanding internally can be really useful, and can then get you to the place you need to develop the rituals that will work best for you. 

Katherine Sprung

Founder of Sprung On Food, a series highlighting food and beverage companies and featuring food conversations with musicians and public figures.

My experience: I've owned and operated Squish Marshmallows, a small-batch artisanal marshmallow and confections company, for eight years. When you're a sole owner of a bootstrapped business, you wear an incredible amount of hats, and you're working non-stop. After seven years of running the business, five of which I ran a brick-and-mortar retail shop with pop-ups and satellite locations, I was burning out quickly, especially going through the height of the pandemic. For me, the best way to give myself the freedom I needed and not completely run myself down, was to not renew my lease and close my brick and mortar, basically changing the model of my business.

My advice: Evaluate what you're doing, and where you're putting your time. For so long we've been told to "hustle," "no days off," and "sleep when you're dead." Those are all the things that are burning us out. My favorite mantra has always been to be the tortoise, not the hare. If you're driving yourself full force, not stopping, you're not only going to crash and burn, you're going to miss out on life. We often think that the business that we're in, or building, is the only thing that's happening and unless we're only sleeping three hours a night and working around the clock, nothing will get done. Sure, we could all use more hours in a day, but what we need to do is shift our mindset and give ourselves more grace. Slow down, work hard, but allow yourself room to breathe and live outside of your work. 

About the author: Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection, and access. Gesche's been featured on Bloomberg TV, CNNMoney, The New York Times, Huffington Post, Business Insider, Forbes, Fortune Magazine, Refinery29, Broadly/Vice, and other major media outlets, as well as at the United Nations, where she spoke during the sixtieth session of the Commission on the Status of Women.

Identifying Burnout Symptoms With 20 Entrepreneurs Who Have Tackled It

It’s easy to think that when you’re doing what you love, you’ll never be burned out, but the opposite is often true. Burnout is a common reality among the most creative and ambitious, and sometimes it can be hard to even notice the burnout symptoms.

If it feels like you're currently teetering on the edge of burnout, that alone is a sign to make a change. Take heart that you’re not alone and there are effective ways to tackle it. Here's 20 professional women who've also found themselves in the midst of burnout—and developed successful strategies to find their way to the other side. Their experiences will give you inspiration and helpful tips to conquer burnout when it inevitably arises.

Mita Carriman

Founder and CEO of Adventurely, a travel club and meetup app connecting digital nomads and their new local communities. 

My experience: Managing burnout has become second nature for me ever since I became an entrepreneur. Digital nomadism has been my biggest entrepreneurial hack for managing burnout while equally boosting work productivity. When you're living and working remotely temporarily in a beautiful or interesting new destination, the incentive to maximize your work time to take more advantage of free time to explore and get in a little adventure goes up exponentially.

My advice: If you're able to explore the digital nomad lifestyle, even for just a short stint, I'd highly recommend it. More countries around the world are opening their doors to this type of travel with various visas, and companies such as mine are making it super easy to jumpstart your journey in the lifestyle with advice, support, and community from day one.

Meredith Noble

Co-Founder of Learn Grant Writing, helping those looking for a flexible, meaningful career become paid grant writers with no prior experience. 

My experience: I lived through a gas leak explosion in remote Alaska, and it was the ultimate wake-up call that a few weeks “off” would not be enough to reverse the effects of burnout. My No. 1 strategy for regaining my health has been working no more than 24 hours a week. This is possible because of my newfound obsession with maximizing deep and connected work so that my time is spent on a few, right activities. 

My advice: I encourage you to read or listen to Deep Work by Cal Newport for tactical advice on how to minimize context switching and distractions. This book inspired my team to take "Deep Work Wednesdays" meaning no meetings, Slack, or email. It works wonderfully!

Annelise Hillmann

Co-Founder and CEO of FRONTMAN, the Gen Z acne care brand for men.

My experience: I struggled most with burnout during the Covid-19 lockdown when I had nothing stopping me from working every waking minute. Two big ways I prevent burnout are small daily practices and passion projects. I make sure to leave time for my self-care practices every day like yoga and relaxation, even when I'm tempted to skip them. I also find ways to make my work exciting by seeking sources of inspiration and fueling my creativity.

My advice: Start small. Make one change that brings you joy in your day. Over time you can continue adding moments of self-care to balance out work stressors.

Nancy Soni

Founder and CEO of PathMatch, an early-career navigation platform that matches Gen Z to modern careers, skills, and employers so they can build "hireability.”

My experience: I've been diagnosed with adrenal fatigue three times over the past 10 years as an entrepreneur and working mom, so I've had to learn how to manage stress and burnout effectively. My No. 1 strategy is to prioritize my health and wellness first. I wake up early to meditate and work out almost every day of the week. Meditation and movement are my surefire ways of keeping stress in check.

My advice: Schedule time off mentally and physically every week. For me, Friday and Saturday nights are when I completely check out of work and focus on my friends, family, and myself. Entrepreneurs tend to feel like they have to "be on" around the clock. Every person has their point of diminishing returns where their brain just doesn't work as effectively. Figure out when you get the best out of yourself and then make time to rest and recharge. This is a marathon, not a sprint.

Ashley K. Stoyanov Ojeda

Business Fairy Godmother at Your Business Hada Madrina, business development and communications strategist for startups. 

My experience: Unfortunately I've burned myself out many times since I started my entrepreneurial journey 10 years ago. This was due to inexperience, not wanting to ask for help, and feeling the pressures of hustle culture to work all the time. Tackling burnout requires knowing how to see the signs of burnout and having the strength to pull yourself out of it. When we feel this way, we need to get out of our day-to-day routine, even if it's for short walks throughout the day, finding a new creative outlet, and adjusting our schedule to allow for rest. 

My advice: Know the signs of how burnout feels for you! 

Yewande Faloyin

Founder and CEO of OTITỌ Executive Leadership Coaching, showing ambitious entrepreneurial leaders how to confidently accelerate into more impactful leadership positions.

My experience: I burned out twice in 18 months at McKinsey, even though at the time I was ticking off my "Burnout Prevention" boxes—I was sleeping six to seven hours a night, doing my daily yoga practice, and taking "breaks" for meals. However, I was clearly burned out—physically exhausted, emotionally edgy, and with no personal life. This burnout experience at McKinsey, though extra intense, was just an extreme version of the working longer-harder-faster career treadmill I'd be on my whole life. My No. 1 strategy that finally got me out of burnout and off the treadmill once and for all was dealing with the underlying mindset that kept me going back to that pattern. I shifted my thinking to focus on impact, rather than effort and started using well-being activities as performance enhancers, instead of just for burnout recovery or prevention. The result? I work fewer hours, yet create the greatest impact, success, fulfillment, and satisfaction than I ever have in my life. 

My advice: Get external support. Burnout is one of the most intense types of stressors we experience. When we are under stress, it's hard to see beyond the stressor. Getting support from a coach or counselor can go a long way to getting you out of burnout once and for all. 

Sydney Sherman de Arenas

CEO of Montie & Joie, a brand that focuses on eradicating poverty amongst women in developing economies. 

My experience: During the pandemic, I had a business partner who was not using money ethically and we had to shut down the business. We had investors, so I was talking to attorneys regularly, was pregnant, and had to get a job to pay the bills. I was working insane hours until I learned to get to know what I needed, set alarms to take breaks so that I would get out of my workaholic mentality, and finally set boundaries with everyone I was working with. 

My advice: There are early signs of burnout for each of us. If we can catch them sooner rather than later, burnout is easier to recover from. The most important thing we can do is get to know ourselves and our limits when times are good so that we have stop guards in place when times get harder.

Stephanie Kwong

Co-Founder of Rapid Rewire Method, teaching people a set of tools to permanently clear inner barriers and create instant relief around any mental and emotional blocks.

My experience: Burnout for me has always been a point at which I feel no desire or passion to continue working. For a generator like myself, it is brutal, because I enter into states of self-flagellation. The key to staying safe from burnout has been doing the introspective work of finding out which of my patterns and belief systems were pushing me to sacrifice rest and self-care in the name of constant doing. When I rewrote those debilitating stories and beliefs and gave myself the space to slow down, take care of myself, and finish a day even if I haven’t completed all of my tasks, burnout ceased to become a threat. My narrative around self-worth is no longer tied to constant production and achievement, so I no longer feel the pressure to work until I’ve hit the burnout wall.

My advice: If you’re experiencing burnout, become familiar with your symptoms so you can recognize if it’s going to happen again. Prioritize finding out what is at the root of your burnout so you can prevent yourself from coming back to that place. We live in a system that glorifies the hustle, but keep in mind that there’s a difference between being productive and staying busy—conscious rest is productive. As you’re checking off boxes on your to-do list, make sure that one of them is self-care! 

Danielle Polini

UX Research and Strategy Consultant at Danielle Polini, working with early growth-stage startups to understand where to focus and how to win with their customers.

My experience: I've struggled with burnout on and off in my career. What I've come to find is that it is always linked to how I spend my mornings. I’m more energized, make better decisions, and exercise my boundaries with ease when I prioritize what’s most important to me in the mornings. I don’t always do the same thing in the morning but I know I’ll do whatever feels good to me first, before diving into the distractions on my phone or work emails.

My advice: Track your energy and see what that shows you about how to structure your day and what’s important to you. While tracking what energized and what drained me over a week, I was able to see where I was getting burned out and that my morning time was to be protected. 

Rebekah A Miel

Founder of Miel Design Studio, a full-service marketing and graphic design studio helping you amplify your good work through graphic design, digital marketing, communications, and more.

My experience: The most obvious sign of burnout for me is when I start to feel overwhelmed by my workload. When I feel caught up in the chaos and like I'm always putting out fires, I take a step back and block out time to reflect on why this is happening. I either work through a series of steps on my own or with a trusted coach or mentor. It is so worth it to have an outside perspective. 

My advice: It's really difficult to avoid burnout as a founder, but you can make a plan for it. Know what burnout looks like for you so that you can adjust before it goes too far and be kind to yourself while you make those adjustments. 

Meghan Hardy

Founder of Happening Ideas, helping build and grow female-focused direct-to-consumer brands through digital marketing and CX strategy.

My experience: Both personally and professionally, I was working on big, ambiguous projects where it was hard to see day-to-day progress. I'd step away from one only to dive into another, and I was mentally exhausted. Finding a couple of low-stakes hobbies where I could see clear, incremental progress and feel a sense of accomplishment was a game-changer for me.

My advice: Try to identify the factors that are contributing to your burnout. You may not always be able to immediately change things, so think creatively about other ways to address your needs and experiment to find what works for you.

Abigail A. Mlinar Burns

Head of Sales at MakeLoveNotPorn, the world's first user-generated, human-centered #socialsex video sharing platform.

My experience: I've sought out intense and fulfilling work over and again—from producing massive festivals to running political campaigns to growing early-stage tech startups. For me, fulfilling work often led to a prioritization problem—the doing eclipsed the being—which resulted in burnout. I've found that burnout is ultimately a spiritual crisis that requires one to slow down and rebalance themself. Slowing down was never sexy to me until I first experienced a self-reiki treatment. Since I've had my regular reiki practice, I've been healthier in body, mind, and heart, and more consistent with my work.

My advice: Find your personal practice that keeps you being you. It can't be prescribed—so try things until you find what helps you feel balanced and grounded.

Nivi Achanta

Founder and CEO of Soapbox Project, a community that makes it easy for busy people to get involved in social and environmental justice.

My experience: Both in my former job as a management consultant at Accenture and my current job as a startup founder, I’ve experienced periods of intense burnout. For me, that’s manifested as a complete lack of motivation combined with unmanageable depression. Setting up a self-care system that goes beyond bath bombs and candles has been game-changing. One component of my self-care system that has transformed my life is decoupling “hours worked” with “productivity.” I now split each workday into three 90-minute work blocks with 30-minute rest breaks in between. I’m more productive than ever and I have energy left over at the end of each day to do things that truly make me happy.

My advice: Build a solid values-aligned community that will be your support system through highs and lows. Spending all my time—yes, work and leisure—around people who care about the well-being of each other and the planet we live on means that even on my worst days, I can turn to friends who keep me grounded and never lose sight of what truly matters.

Aura Telman

Founder of Thirteen Thrive, a people and culture development firm designing meaningful employee experiences for the modern workplace.

My experience: Burnout for me developed so slowly that I didn't even know it was burnout until I came face-to-face with it in February 2022. My anxiety was at an all-time high, I couldn't sleep, and my motivation and creativity were gone. My No. 1 strategy for managing it was developing a healthy post-workday routine, which included strict work cut-off times, exercising, meditation, and low social media usage. In addition to my new routine, I also found it tremendously helpful to talk to a therapist, as well as my partner, about what I was experiencing. 

My advice: Do not isolate yourself and know you're not alone in this. I found during my burnout period there was so much shame around how I got to that point and why I didn't see the signals my body was sending me. However you're feeling at this point, however, burned out you are, it's valid and you can heal from it.  

Nichole Pitts

Founder and CEO of Ethintegrity LLC, a boutique consulting firm focusing on a culture-based approach to diversity, equity, inclusion, and ethics and compliance. 

My experience: Like a lot of people, I ended up becoming used to working through burnout until I hit a wall where the brain fog forced me to take a step back. I ended up taking a month off to rest and recharge, which meant absolutely no work. I read books, sat by the pool, enjoyed family and friends, and did whatever I felt like for the day. This mental break allowed my brain to rest and I came back more creative and focused. I now block out a week each quarter and a month each summer as my "R&R time" to prevent total burnout in the future.

My advice: Listen to your body and don't try to be a hero. Sometimes we often overstretch ourselves to show our value at the expense of our well-being. Give yourself some grace, be proactive with blocking out time off on your calendar, and take the time to recharge when you need it. Work will always be there.

Rachel Kanarowski

Founder of Year of Living Better, helping healthcare, tech, and professional service organizations reduce their exposure to the risk associated with workforce burnout.

My experience: The neuroscience research is clear: our brains aren't designed to thrive during long periods of uncertainty or isolation. So for me, burnout struck in November 2020. Suddenly life felt bleak, even little tasks took effort, and my go-to self-care tools seemed hollow. I cleared my calendar, reached out to my therapist and close friends, and told myself I was in a shame-free zone for as long as I needed. My brain and body needed time to reconnect to safety and comfort. I'd like to say this meant I picked up yoga and new soup recipes but, honestly, for me that meant snacks for dinner, bingeable TV, and a lot of rest. I had to trust that eventually I would feel like myself again and several weeks later, I did.

My advice: Our brain shuts off access to creative thought when we're under high stress. So make a proactive plan for how to respond to early signals of burnout. It turns out that self-care activities are only effective when they match our nervous system state, so take 30 minutes to ask yourself, "When I feel angry or anxious, what self-care works for me? What about when I feel sad or disconnected?" and have those two lists ready when you need them.

KK Hart

CEO of Hart Marketing & Communications, an innovative, boutique company that develops, designs, and executes marketing, sales, and creative services in partnership with clients. 

My experience: In my line of work, I support, coach, and advise many highly accomplished business owners and leaders in executive roles. The unfortunate experience of burnout seems to come up more and more in recent years than ever before. I believe as a business coach it is the single greatest threat to productivity and business outcomes currently in the marketplace—regardless of niche. Yes, even in light of economic predictions of recession. My No. 1 strategy for tackling and managing burnout has to do with defining a tactical plan for balance—which is not always one size fits all.  

My advice: To tackle burnout, we essentially have to work on effectively preventing it. That means being highly intentional and strategic about time away, life planning, as well as being as efficient as possible professionally and personally. That doesn’t always mean doing the most. Some of my best practices include scheduling time for self-care just as you would any other thing you schedule professionally. That may also mean using your calendar as a way to plan time for relaxation, meditation, family events, screen breaks—literally anything that helps you to find value in the day beyond just work performance.

Gabrielle Thomas

Founder of GT Consulting, a practicing management company for healers and high achievers in the health and wellness space.

My experience: I temporarily shut down for spiritual maintenance. For me, that meant radical change; a self-created monastery where I donated 80 percent of everything I owned. I stopped consuming all media so I could get familiar with the voice inside of me and started healing and rebuilding from there. 

My advice: My prevention plan includes making decisions and leading with my wellness values, as well as paying attention to early warning signs. 

Leah Feuer

Business and Life Coach at Leah Feuer, a professional mind organizer who helps creative entrepreneurs lead intentional lives and businesses. 

My experience: After 10 years working in tech and startups, I went from being inspired by my work to being consumed by it. The best thing I ever did for burnout was taking a sabbatical to rest, play, and reflect. I traveled, cooked, and drew, but I also dug deep into cultural norms and personal history with labor, productivity, exploitation, and value. It led me to creative, somatic, and trauma-informed practices that have been transformational. 

My advice: Consider energy awareness as another type of self-awareness and develop it. Schedule a few minutes throughout the day to check in on how energized you are and do an energy audit by listing out all of the tasks, activities, people/animals, situations, and environments you encounter in a typical day, week, or month. Note what’s most and least energizing. How can you do more of what’s energizing and reduce the least energizing items? 

Rachel Supalla

CEO of Discovery Kidzone, an award-winning multi-site childcare program that makes the magic of play a priority for children ages 0-12 and their teachers.

My experience: Burnout is a very real and scary virus that can affect anyone if we allow it. I have been in childcare my entire adult life and I have experienced burnout as a teacher and as a leader. As someone who strives to be the best at everything, it can come at a high cost and ultimately affect my family, my work, and myself. My No. 1 strategy for managing burnout is playing, making myself recognize the symptoms of burnout, and turning to something playful to reset my brain. 

My advice: One of the best ways to be intentional in your day and recognize signs of burnout is by daily journaling. If you are keeping track of your mind and your emotions, you can spot triggers quicker and see that it is a pattern rather than a sentence. Documenting good, bad, and ugly will help you navigate the suck when it happens much quicker. 

About the author: Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection, and access. Gesche's been featured on Bloomberg TV, CNNMoney, The New York Times, Huffington Post, Business Insider, Forbes, Fortune Magazine, Refinery29, Broadly/Vice, and other major media outlets, as well as at the United Nations, where she spoke during the sixtieth session of the Commission on the Status of Women.

This Small Business Founder Sold Her Own Company Stock to Fund Her New Venture

If there is a hot topic when it comes to starting a business, it's one surrounding funding. Without money, there's no business. So sourcing funds is one of the first steps any founder considers taking. Aasiyah Abdulsalam knows that path all too well, having been an entrepreneur out of college. But when she had a new business idea that she felt more passionate towards, she figured out an easier way to jumpstart her business. What did she do? She sold the majority of her company stock to launch The Renatural.

Some might say Abdulsalam is fearless and others might call her crazy, because where is the assurance that investing your money in a new business will have a good return? But she figured out how to have a steady growth trajectory for a now successful business. Hear what steps she took to have a positive outcome in her plan, from her experiences of selling stock to growing a new business.

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How To Use Your Network To Launch A Product Business, According to Olivia Culpo

Olivia Culpo may be new to "business partner," but her entrepreneurial mindset has been brewing since a young age. At our recent LA Conference, she sat down with C&C CEO Kate Spies, to talk about her journey that led her to helping launch a product business. But growing a business, let alone starting one, takes work and a lot of networking to get you to success. Luckily Culpo knows a thing or two about networking from being in the entertainment industry where you constantly make connections.

After seeing the passion her business partners Ryan Laverty and Sal Campisi had for their brand VIDE, an all-natural seltzer, Culpo's instincts led her to sign on and help them launch their product. Combine their work ethic and knowledge for VIDE with Culpo's food and bev (Yep, she's even worked in the restaurant industry!) experiences and people skills, you have a dream team. They came up with a plan, got people into VIDE, and today you can, too, enjoy it. Listen below to hear more on how Culpo and her business partners networked and launched a beverage product.

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Why 'Quiet Quitting' Has Become So Pervasive, According To These 5 Founders

It’s no surprise that Google searches for “quiet quitting” have spiked over the last month. Everyone seems to have a hot take on this topic, referring to an employee's decision to detach emotionally from their day jobs, instead of physically handing in their resignation letters. Although the buzz around the subject is new, quiet quitting is a workforce phenomenon with which many of us are all too familiar. 

As TikTok user zaidleppelin pointed out in a post that launched a thousand think pieces, quietly deciding to coast through your job responsibilities is a way to reject hustle culture. (Ever heard of it?) However, it also raises questions about why nine-to-fivers feel the need to phone it in at work in the first place. 

So is “quiet quitting” a product of a lack of inflation raises as the cost of living continues to increase? Or does it stem from the fact that 59 percent of managers are reporting feeling overworked as of 2021? Maybe it’s something else! While there’s no one culprit of quiet quitting, here’s five founders to offer their honest opinions about why quiet quitting has a loud message about workplace happiness (and one thing leaders can do to keep quiet quitting out of their company culture). 

Monisha Bajaj, Founder and Business Strategist of m times v

“Instead of accepting the status quo, people are starting to zoom out and redefine their personal relationship to work,” Bajaj says. She attributes quiet quitting to a cultural shift in how work fits into our lives.  “At the same time, we still live in a society where work is how you make money to support your livelihood. So, in part, people who are deciding to quiet quit may not feel they have the power to change how their workplace is structured or the need to make a living, but they’ve realized they can control how they personally show up.”

Bajaj’s advice for how leaders can support employees in the age of quiet quitting: “As leaders, it’s important to actively foster a healthy workplace that promotes autonomy and that is free from any kind of coercion, shame, and blame,” she advises. “When you show people respect through how you structure your workplace and the culture you create, it gives them room to show up fully engaged.” 

Lekisha Middleton, Founder of The Good Success Network

Some argue that “quiet quitting” is a fancy, 21st-century term for simply doing what’s in your job description, and calling it a day. Middleton is in that camp. “If quiet quitting is quitting anything, it's the hustle and grind culture. It's doing exactly what you were hired to do and providing an even exchange between the work you're doing, the value you're adding, and the compensation and benefits you're receiving in return,” she explains. 

Middleton’s advice for how leaders can support employees in the age of quiet quitting: “Leaders should not expect employees to go above and beyond their assigned job duties for the same compensation and benefits,” she says. “People have a right to keep strong boundaries between their work and personal lives, and human-centered leaders both understand and respect that right.”

Jess Podgajny, Co-Founder and CEO of LLUNA

Hybrid work culture is on the rise, and as we WFH, WFW, and do some blend of both, the idea of the “office” needs to evolve for the better. “We cannot simply put a policy in place [for where people should work] and then expect everyone to operate exactly the same way as before, yet within a whole new context. Companies need to engage employees differently, motivate them regularly, and, most importantly, connect employees with the purpose and meaning of their work in much more intentional ways,” Podgajny shares.

Podgajny’s advice for how leaders can support employees in the age of quiet quitting: “In the age of hybrid and remote work, leaders and companies must prioritize clear messaging and regular dialogue with employees to convey the meaning of a job, and connect daily outcomes to purpose. Hard work is easy when the purpose is motivating,” she adds.

Kimone Napier, Founder of Hire Breakthrough

Napier says that “quiet firing” is yet another factor contributing to people feeling disinvested from work. “Quiet quitting is a direct correlation of quiet firing. For years, employees have fired workers at will and without any indication. Although quiet firing is tied to legalities to avoid a lawsuit, workers feel this approach is not inclusive. As a result quiet quitting is workers taking power into their own hands when it comes to their positions and the future of work,” Napier says. 

Napier’s advice for how leaders can support employees in the age of quiet quitting: “Business owners and leaders need to be aware of the signs of quiet quitting (less enthusiasm, lack of contribution, lateness, etc.) amongst their workers. Rather than ignoring the signs, employers need to speak to their workers to get their feedback once they notice the signs,” she advises. “They should also look at the worker's workload, look at their career paths, and help them to set some work boundaries.”

Rachel Kanarowski, Founder of Year of Living Better

“Ultimately, quiet quitting is a management issue,” Kanarowski says. “It's not about the caricature of ‘The Lazy Employee,’ but more about knowing what you truly need from each member of your team, and being comfortable if that is exactly what they deliver, no-more-no-less. When leaders cannot define what success looks like for a role and how that success will be measured, they are inadvertently creating an adversarial work relationship where their people can never feel certain they've done what's expected of them.” 


Kanarowski’s advice for how leaders can support employees in the age of quiet quitting: Kanarowski is a big advocate of “stay interviews,” or bi-weekly, one-on-one meetings held with everyone on your direct team, to gather feedback about what’s working and what isn’t. “Think of this as a relationship check-in; it shouldn't be combined with a status report or other functional meeting where this person would be presenting to you,” she says. “While it might seem counterintuitive to add more meetings, research shows that ‘stay interviews’ decrease turnover and increase engagement, and research by Gallup shows a direct correlation between decreased communication and a perception that their organization doesn't care about their well-being.”

Written by Kells McPhillips

How One PR Agency Founder Uses Mentorship Tactics To Get the Best Results for Her Clients

Working in public relations has been one of the most fulfilling experiences for me. I started my career almost 11 years ago, and I have to say, I’m not the same person I was back then. Not only have I grown as an individual, but also as a business entrepreneur, picking up knowledge along the way.

In the first eight years of my career, I worked for a notable PR agency based out of New York City. It was there that I was inspired to launch my own agency, as my passion for helping and amplifying small businesses, specifically BIPOC-owned ones, grew. I saw the need for these businesses to get as much help and attention as big corporate brands, so I ventured out to start The Bonita Project and do that. 

As I slowly built my client roster, I had the pleasure to work with some of today's most popular Latinx- and Black-owned brands, such as Alamar Cosmetics, Second Wind, Pholk Beauty, Valdé Beauty, and many more. My role as a business entrepreneur and a PR consultant turned me into a mentor of sorts, and I now mentor clients and service their PR needs, while stimulating their growth as individuals and fellow business owners. Here are some of the tactics I used to help my clients achieve success in their own journey.

1. Set shared goals

Upon signing with a new client, set a list of business and personal goals. How do they want to grow their business exposure? How about their mission and image as a new business owner? Let them share their dreams (even if they may seem sky high). Let’s face it, we all have these ambitious dreams for ourselves. 

I always ask new clients what brands they aspire to be like. Who do they follow closely on social media, and what public figure do they see as a role model? We then work on a list of shared goals together, followed by a PR strategy! 

2. Listen and support 

Always lend an ear when they have a question or need advice on something, even if it's not entirely PR related. While we know "time is money," my relationship with my clients isn't always transactional. As a small business owner, I want to make sure they can confide in me and share their ups and downs, and even their work struggles. We usually come to a resolution together, while talking through their feelings.

3. Be their number one cheerleader 

Root for them and share words of encouragement, whether it’s a comment on their social media or a quick text after they’ve finished an interview. There have been many times when clients wrap up an interview, and tell me they did horribly or didn’t feel as confident. Boost their confidence by showing them that you care and plug in some tips for improvement if needed. There is always room for improvement, and our small business clients recognize that. 

4. Set them up for success 

This brings me to my next point. You always want to come prepared and ensure you’re setting your client up for success, while clearing their head of any doubts. You can boost their confidence with media training or practice sessions on how they should handle a press interview. Let the client take notes and you’ll see them improve each time.

5. Challenge them to step out of their comfort zone 

If there's something about me, I constantly challenge our clients with perspective. As the PR and marketing industry continues to evolve, so does today's consumer. And while some brands may be stuck on doing things the traditional way, I usually come in and challenge the client to stir things up a bit. 

My team and I introduce creative ideas, and new influencers and voices to partner with, but sometimes brands will think it's a bit too risky or "not on brand." I usually believe otherwise and give them more context as to why this idea would make sense. Apply the “it doesn't hurt if you don't try it" mentality, and they’ll see the growth. All it takes is being confident in your ideas. You're the expert and more tapped into the industry than the client. 

6. Keep it real 

There will be times when the client says or proposes an idea that doesn’t sit well with you, whether it goes against your values or you don’t think it’ll be well received. Keep it real and tell them what you are thinking. Keeping it real from the beginning will help the bond between you both go further, and grow stronger.

About the author: Danielle Alvarez launched The Bonita Project in 2018, and since its introduction to the industry - she infuses creative, nontraditional ideas while being unapologetically Latinx. The proud Peruvian-American is drawing from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets.

I've Been a Small Business Owner for 7 Years—These Are the 4 Tools That Make an Impact

When it comes to running a small business, the days are long and the weeks are short. As a business owner, you’re often a multi-hyphenate, who heads up finance, marketing, HR, and the list goes on and on (and on). So how can you streamline your business and be set up for success? It’s as simple as choosing the right tools for your business and your goals.

Just ask Bola Sokunbi, founder and CEO of Clever Girl Finance. Running her small business is a team effort and she provides them with tools that’ll help her employees align with her business goals. Sokunbi started her business in 2015 as a hobby and made it into a serious business venture in 2018. 

In those seven years, she not only stayed dedicated to some of her favorite digital tools but also picked up a few along the way that has helped her run her company more efficiently. “We basically evolved into tools that are supportive of team sharing and collaborative efforts. Anything that supports collaboration for a virtual team, are tools we have aggregated towards,” Sokunbi says.

Here are four tools that have made an impact for Sokunbi and her small business.

1. Google Workspace

What does Google not do? Whether you want it to set up a business email, or use it to share files, Google Workspace has almost every tool that teams can benefit from. “In terms of organization, G Suite is a really important tool. Especially because now I have a team and my team is mostly remote, and we do a lot of file sharing. We really rely on the G Suite offerings,” Sokunbi shares.

2. Slack

“One big tool that we use, that many companies do, is Slack,” Sokunbi says. Slack is a messaging app that businesses can use to connect their employees. From being able to chat with each other to sharing files, Slack unifies a team. “Again, we are primarily a remote team so it really helps stay on top of our communications. In an easy, noninvasive way, Slack has been super helpful for that.”

3. Bank of America Mobile App

Though this isn’t a tool per se, Bank of America’s mobile app1 has become a resource for Sokunbi to manage finances and day-to-day operations. “I am a Bank of America business account holder so that’s really helpful in terms of managing day to day. I’ve had other business accounts… and found the services that Bank of America offers just more robust. They also have a small business owner's resource center that’s pretty cool,” Sokunbi says. Their small business resources are set up to help owners find the tools and information they need to run their day-to-day operations smoothly. Whether it’s general information about accounting matters to understanding simple terms such as free cash flow, or even getting advice from other women entrepreneurs, you can find helpful content for starting and managing your business. From managing accounts to doing payroll for her employees, Sokunbi chose to switch over to Bank of America because it offered more services that covered all her needs financially.

4. Canva

“[We use] Canva for design. Before we were very much into InDesign or Photoshop, our designer used to use. Once Canva came along, we shifted to it because it allowed team sharing,” Sokunbi shares. The free online graphic design tool is easy to use, and great for everyone from beginners to expert artists. Not only does the tool have free templates, but it is constantly being updated with relevant design trends.

1. Mobile Banking requires that you download the Mobile Banking app and is only available for select mobile devices. Message and data rates may apply.

Lindsey Carter On The Challenges Of Building Your Own Business After Pivoting From Corporate America

Lindsey Carter is a prime example of finding happiness when you follow your passion, but it wasn't an easy journey getting to that point. As do many people working in roles that don't make them feel fulfilled, Carter struggled going to work everyday. "Keep in mind I could not keep a job for more than eight months. I wasn't getting fired, I would just quit every time. I didn't like people telling me what to do. I was like 'this is not working for me,'" she says. So what did she do, she quit her path, pivoting from corporate America. "For me, what made me take the leap was that I was so miserable at my job."

She learned that it's easier said than done though. First she needed to find help as this would put her in a position of knowing nothing on how to start a business. Then she needed a great idea to build a business, which then led to growing the business itself. Through each step she learned the challenges of how to get to the next point, and she shares that insight below. Take a listen on how Carter ultimately found success, and above all happiness.

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5 Helpful Tips For Repurposing Your Content

Quantity or quality? It’s the age-old question, right? And when it comes to creating content, it’s incredibly relevant. As creators, we only have so many hours in a day … and it can be a challenge to decide how best to use those hours. If there’s one secret I’ve discovered to effectively walk the line between quantity and quality, it’s all about repurposing your content.

Don’t panic! I’m not advising you to churn out the same content over and over again. As a recipe developer, food blogger, podcaster, and cookbook author, I’ve been creating content for busy foodies for over ten years now. I’m confident to share some best practices for recycling the amazing work you’ve already done in new and creative ways to extend its life. I’m also here to tell you that I haven’t once — in a decade — heard a complaint from a reader or follower about repurposed content. Here's how I've done it!

1. Find new contexts for the same content. 

Evergreen content consists of information or ideas that you can use again and again. I’m sure, like me, you’ve already created and shared plenty of evergreen goodness with your audience, whether you know it or not. 

Take, for instance, a blog post I wrote years ago about how to cook frozen chicken breasts. Simply by finding a new context for the information, I’ve repurposed the work I did on this post again and again. National Chicken Cordon Bleu Day (It’s April 4, in case you were wondering.) is one example of a fresh hook for that post. I might also share it in the context of other chicken recipes that are trending on social media. 

2. Repurpose across platforms. 

Look for opportunities to bring the same content to your audiences in different ways. This is an efficient use of your time, but it also ensures that even more people will see your work since different segments of people are drawn to different platforms. Repurposing across various mediums has the added benefit of connecting you to a wider audience. 

I’ve found a lot of success with this method on one of my podcasts, Jump to Recipe. At the end of each episode, I share a weekly meal plan with my listeners. Guess where those meal plans come from? From my blog and website! I’ve already done the heavy lifting to thoughtfully develop the recipes in a written post, and on the show, my voice puts a new spin on them for people who prefer to consume audio content. Plus, with meal plans, I can mix and match individual recipes in different ways.

3. Edit the content based on what you know now.

Taking pretty, styled photos that will make a real impact on readers and followers can be seriously time-consuming. I have some good news for you: you don’t need to take brand new photos to brighten up your aesthetic and attract eyes. Since I’m constantly learning new photo editing skills, I’ll often repurpose old images from my hard drive with techniques I didn’t know when they were shot. 

You can use the same approach for written content. Reread old blog posts or social media captions and consider what you might add to them, based on more recent experiences or knowledge. Swapping in a fresh anecdote for an old intro might be all that you need to give an evergreen post new life.

4. Bring content back in smaller chunks. 

Short-form videos like TikToks and Instagram Reels are (obviously) a lot of fun, but they can also be used strategically for repurposing content. For instance, if I’ve created a full recipe video to walk audiences through every step of preparing a dish, I might break that same video into shorter chunks highlighting specific cooking techniques that my TikTok or Instagram followers can model.

The same principle can apply to written content. Do you have a longer blog post that’s had a lot of success and traction? Break it into shorter segments for Instagram captions. 

5. Use repurposed content to engage your audiences as part of an in-group.

As I already mentioned, I’ve never once received negative feedback from people after reposting a recipe, meal plan, or cooking technique. My followers seem to get excited to let me know when they’ve already tried something and can attest to how delicious it is. It makes them feel like they’re part of some kind of special club. 

If you share something other than recipes, your experience might not be the same, but there’s still a way to replicate it for different kinds of content. Are you repurposing advice on freelancing? Your long-term followers may want to share what’s already worked for them. Do you make content about DIY crafts? Let your audience get excited to see projects they’ve already made… with some of the minor tweaks I’ve suggested above, of course.

Here’s the bottom line. You work too hard on your high-quality content to let it live for only a short period. With a little bit of repurposing your content and some creativity, it becomes quantity!

About the author: Christine Pittman is the founder of More Cheese Please Productions, a culinary media company reaching over 2 million monthly readers. It was 10 years ago, while on maternity leave, that Christine started her first website, COOKtheSTORY. Shortly thereafter, she created her second successful site, TheCookful. Since then, she has written over 40 cookbooks, including The All New Chicken Cookbook, and created two podcasts, including the popular Recipe of the Day show, which airs 7 days a week.

This Female Founder Is Disrupting The $600B Menopause Market With Her Femme Care Product

After spending my career building brands and products that solve pain points for women in specific life stages–from marriage to motherhood–menopause was the next frontier. At least that’s what I discovered after talking with hundreds of women about their experiences. As I leaned in, I realized this was so much bigger than a product or service. While younger women were discussing periods and sex, infertility, pregnancy, and postpartum, all formerly “taboo” topics, no one was discussing the needs women were experiencing as they got older. 

Making the conversation culturally relevant is a big step toward stripping away the stigma, and this was an opportunity to introduce a cross-generational conversation around what it means to be a woman, at every stage of life. This was a chance to educate women about the years after postpartum, the experiences leading up to menopause, and the often overlooked time after menopause (good-bye periods)!

Just like every experience we go through as a woman, I believe we need to be able to speak about them openly and honestly, so that we can help normalize the topics. Creating a platform for women to do that is my mission with Hazel-luxe, innovative femme care for the ever-evolving woman. Here’s the steps I’ve taken with Hazel to disrupt the menopause market and create a product for the femme care industry.

1. Start with her story, never assume.

Instead of making assumptions about who our audience was based on stereotypes, my co-founder and I began by talking with her (the women). These women shared their life stories, pain points, brands they loved, brands they hated, things they were comfortable talking about, and things they thought no one else was experiencing. 

We learned that menopause represents 34 symptoms women can have from age 40-60, and several of those symptoms, like leaks, can continue into their 70s, 80s, and 90s. So we continued digging deeper and found that 1 in 3 women overall experience leakage, and that increases to 1 in 2 women over 50. 

2. Innovate and go against the status quo.

Through talking we also learned that products on the market just weren’t cutting it for these women. Women were limited to only using pads, liners, and adult diapers, or avoiding the aisle altogether (We can’t blame them!). They were constantly self-conscious. For example, walking in a plastic, bulky diaper wasn’t ideal at the office. Or how about having pads stuck to the side of your leg during HIIT class. Some women would rather quit! 

We knew they deserved better, so we asked women how we could make a better product. The bar was low because all they wanted was underwear. Not just any underwear but a chic brief they could wear under their leggings, undetected. Bonus if it included a control top and was super absorbent. 

We set out to do just that. We learned the global incontinence market is valued at $13B, and is the  fastest-growing category in personal care. There are only two legacy brands that control 100% of the market, but supply chains and manufacturing are based on their baby diaper categories. That’s why there’s been almost no innovation, and no wonder 77% of women hate the existing products on the shelves. 

To introduce a better product, we had to rethink everything! Not only the actual underwear but the manufacturing process. So we brought together material scientists and fashion designers, and spent two years developing new materials and technologies to create the High & Dry Brief – a super chic, disposable brief for leaks that absorbs up to 1.5 cups of liquid (that’s a bladder full). 

3. Elevate the category by creating a brand and product that resonates.

Despite women over 50 controlling 70% of disposable income, less than 5% of total marketing dollars are directed to this demographic. It’s not surprising then that 89% of women say they feel invisible when they turn 50. 

To build a brand and product that this category of women like, we involved them every step of the way. For us, that meant building Hazel alongside real women in their 40s, 50s, 60s, and 70s. We formed a customer advisory board of 25 women and connected with hundreds more through the process. We conducted interviews, surveys, and focus groups, and shared our brand visuals, language, packaging, prototypes, and product designs to get feedback. We listened and we iterated.

We learned they wanted a fashion-forward brand that didn’t make them feel like something was wrong with them. And when it came to the product, we had them test it out by wearing the briefs while in spin class, at work meetings, playing tennis, running errands, and going about their everyday activities. We made adjustments to the fit, absorbent core, and overall look and feel until we got them just right. We also made them size inclusive as 40% of the market is a size XL or larger.

4. Break taboos and stereotypes

I want women to know the power of embracing everything that comes with being a woman. When we do that, we’re making aging aspirational. As women talk publicly about their periods and sexual wellness, infertility and postpartum experiences, and now menopause (and beyond!), we’re creating conversations around women’s health and experiences at every age. Through storytelling and representation, we’re showing women of all ages (and society) what it means to be an ever-evolving woman, and that they are anything but invisible. Best of all, we’re removing the stigma by taking this category out of the shadows and changing the narrative.

About the author: Aubrey Hubbell is the co-founder and Chief Design Officer of Hazel, a luxe, innovative femme care brand for the ever-evolving woman. Hazel empowers women with thoughtful, groundbreaking products – starting with the High & Dry Brief, a disposable brief for leaks. Aubrey is passionate about building brands and products that solve pain points for women in specific life stages – from marriage to motherhood to menopause and beyond. She received her B.F.A. in Digital Design from the University of Colorado in Denver. And studied Scandinavian design in Copenhagen, Denmark.

Classifieds Nº280:  Refinery29, Free People, Levi's and More Are Hiring!

Check out our fresh batch of job listings every Thursday! This week we have new roles from Eloquence, Refinery29, Open, Free People, Levi's and so much more. Good luck in your job search! 

Are you a company looking to hire? To post your job listing, click HERE.

WEST COAST

EAST COAST

REMOTE

CREATE & CULTIVATE

Pivoting In Your Career In Your 30s: It's Okay And Here's How To Tackle It

Your 30s are a divergent decade—between life milestones and relationships, you develop into the adult you want to become. With shifting priorities and life perspectives, you might come to realize the career path you're on is not the final destination. (You may also be experiencing burnout.) Maybe it's time to consider pivoting in your career.

The good news is that your career doesn’t have to follow a linear path. There is no one-size-fits-all solution and you are not being graded on your commitment to your first career path. You get to reinvent your work life as many times as you want. Just because it sounds daunting does not mean it's not doable. 

So, where do you start when you’re looking to change careers, or maybe you don’t know what kind of change you’re seeking. We know it can be overwhelming to contemplate a complete change, so whatever your mindset, the following tips will help you begin your journey. 

1. Assess your network 

The benefit of changing your career path in your 30s is that you’re not starting from square one. First, go through your contact list, starting with your email address book and LinkedIn connections. Is there anyone you already know in a role that interests you? Do you have a mentor at your current job that could advise you on the next chapter of your career? Make a spreadsheet of your closest contacts and note their job title, your relationship with them, and why they could be a promising resource for your new career journey.

The goal is to begin researching new career directions with the support and guidance of peers you’ve already established relationships with. This might be a good time to try out a LinkedIn Premium account to maximize your networking, and you'll also have more access to hiring managers. 

2. Assess your skills

Ask yourself what top skills your current job requires. Do you interface with high-profile clients or oversee your company’s internship program? Do you have project management software development experience? Maybe you write your company’s social media posts or sell marketing automation solutions. No matter what you are currently doing, your skills are transferable. As an exercise, write out the primary responsibilities of your current role and what skills are required for each. Brainstorm how those skills will translate into a new career field. 

3. Take classes

The internet has democratized access to continuing education opportunities. Research the kind of certificates or credentials that can introduce you to, and give you experience with, a new career field. 

Platforms like Udemy and General Assembly are great resources for education and career transformation. Both companies specialize in in-demand skills and offer thousands of courses online. Through ongoing education, you can hone new skills, while also understanding the full scope of interesting new career paths.

4. Be open-minded 

Maybe you know what career field you want to go into, but if you don’t The Bureau of Labor Statistics Occupational Outlook Handbook is a great resource for beginning your research. It outlines different industries and career sectors, as well as qualifications for becoming that type of professional. You might not know your dream career already exists! 

Another free resource to check out is "The Career-Switching Handbook for 30‑Somethings." It's an ebook from The Wharton School that details data-driven strategies for advancing your career through job-hopping. No matter where your research takes you, be open-minded to careers you have never considered before.

5. Plan for salary changes 

Lastly, changing career paths will affect your salary in the short term. But don’t fret! This is a temporary reality of starting anew. Salaries, like career paths, are not always about incremental growth. Consider side hustles or part-time work that pays the bills, but still allows you the time to develop into your new career path. 

Written by Dana Kelly