Classifieds Nº280:  Refinery29, Free People, Levi's and More Are Hiring!

Check out our fresh batch of job listings every Thursday! This week we have new roles from Eloquence, Refinery29, Open, Free People, Levi's and so much more. Good luck in your job search! 

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CREATE & CULTIVATE

Pivoting In Your Career In Your 30s: It's Okay And Here's How To Tackle It

Your 30s are a divergent decade—between life milestones and relationships, you develop into the adult you want to become. With shifting priorities and life perspectives, you might come to realize the career path you're on is not the final destination. (You may also be experiencing burnout.) Maybe it's time to consider pivoting in your career.

The good news is that your career doesn’t have to follow a linear path. There is no one-size-fits-all solution and you are not being graded on your commitment to your first career path. You get to reinvent your work life as many times as you want. Just because it sounds daunting does not mean it's not doable. 

So, where do you start when you’re looking to change careers, or maybe you don’t know what kind of change you’re seeking. We know it can be overwhelming to contemplate a complete change, so whatever your mindset, the following tips will help you begin your journey. 

1. Assess your network 

The benefit of changing your career path in your 30s is that you’re not starting from square one. First, go through your contact list, starting with your email address book and LinkedIn connections. Is there anyone you already know in a role that interests you? Do you have a mentor at your current job that could advise you on the next chapter of your career? Make a spreadsheet of your closest contacts and note their job title, your relationship with them, and why they could be a promising resource for your new career journey.

The goal is to begin researching new career directions with the support and guidance of peers you’ve already established relationships with. This might be a good time to try out a LinkedIn Premium account to maximize your networking, and you'll also have more access to hiring managers. 

2. Assess your skills

Ask yourself what top skills your current job requires. Do you interface with high-profile clients or oversee your company’s internship program? Do you have project management software development experience? Maybe you write your company’s social media posts or sell marketing automation solutions. No matter what you are currently doing, your skills are transferable. As an exercise, write out the primary responsibilities of your current role and what skills are required for each. Brainstorm how those skills will translate into a new career field. 

3. Take classes

The internet has democratized access to continuing education opportunities. Research the kind of certificates or credentials that can introduce you to, and give you experience with, a new career field. 

Platforms like Udemy and General Assembly are great resources for education and career transformation. Both companies specialize in in-demand skills and offer thousands of courses online. Through ongoing education, you can hone new skills, while also understanding the full scope of interesting new career paths.

4. Be open-minded 

Maybe you know what career field you want to go into, but if you don’t The Bureau of Labor Statistics Occupational Outlook Handbook is a great resource for beginning your research. It outlines different industries and career sectors, as well as qualifications for becoming that type of professional. You might not know your dream career already exists! 

Another free resource to check out is "The Career-Switching Handbook for 30‑Somethings." It's an ebook from The Wharton School that details data-driven strategies for advancing your career through job-hopping. No matter where your research takes you, be open-minded to careers you have never considered before.

5. Plan for salary changes 

Lastly, changing career paths will affect your salary in the short term. But don’t fret! This is a temporary reality of starting anew. Salaries, like career paths, are not always about incremental growth. Consider side hustles or part-time work that pays the bills, but still allows you the time to develop into your new career path. 

Written by Dana Kelly

How This Small Business Owner Made Her WFH Space More Productive

As the saying goes, “Go big or go home,” but whoever originally spoke those words probably didn’t envision everyone being stuck at home courtesy of a global pandemic. For Dominique Fluker, being stuck at home inspired her entrepreneurial calling. During quarantine, Fluker had to bring her 9 to 5 tech job home, and working and living in the same space made her sick of her surroundings. So what did she do? She decided to “spice up” her living area and make her WFH space more productive.

Fluker then caught the eye of an Apartment Therapy editor who saw her curated creation on social media, and gave her a feature. That inspired Fulker to take her passion for interior design i, and turn it into a business. DBF Interiors was born⎯ a virtual interior design studio focused on curating compelling interiors with accessible luxury.

Starting and running a small business is difficult in and of itself. Starting and running a small virtual business, based on creating the feel and energy of space during the height of the pandemic, proved even more challenging. Fluker shares four tips that helped set her up for success as a WFH small business owner.

1. Create A Workspace

Fluker's first word of advice is doing exactly what she did that led to her to building her business. DBF Interiors is all about a space’s utility and ambiance, so you need to create a dedicated workspace. “I had to make sure that I carved out a space that was dedicated just for work,” Fluker says.

She also mentions that when it comes to your workspace, size doesn’t matter. “A corner or a desk in your bedroom will do ... and furnishing it with things that will inspire you to get the work done.” For her, one of those things was her ring light. “I had several lamps and art that inspired me to get the work done.” And being able to remove yourself from the dedicated workspace at the end of the workday is just as important. “That way I can close the door, and close the door on the workday as well when I was done,” she adds.

2. Utilize Technology

Small business owners usually wear all, if not most of the many hats necessary to keep the business afloat. But that doesn’t mean help isn’t available. There are apps to help streamline almost all business-related tasks, to make life easier, and Fluker takes full advantage of them. “You have to make sure that you are organized and really blocking out your time. I think procrastination stems from not having good time management,” she explains.

To make sure she’s using her time effectively, Fluker relies on work management platform Asana. “I use Asana heavily. Asana has saved my life professionally and personally, to where all my tasks are blocked out by the week ... I make sure that I'm time managing on a Saturday or a Sunday, maybe take 15 minutes to plan my whole week ahead, or even two weeks of tasks that need to get done.”

For clerical tasks, Fluker recommends a paperwork tool like Bonsai. “It's for contracts and invoices. It's all in one suite that lets you focus on everything like templates, proposals, invoices, agreements, and quotes. I do all my contracts, proposals, and invoices in this.” 

3. Over-communicate

Whether your business is virtual or not, communication is something that must be done clearly and often. “It takes a lot of communication, overcommunication, especially when you're communicating through digital spaces,” Fluker shares. Though the digital space wasn't always easy to navigate, they were essential to Fluker's success. “I am a first-time entrepreneur, so not having that human interaction and reassurance that I could do it, and step into this newly created space that I decided to do, was dodging at first. But that's what zoom is there for. That's what other meeting tools are there for, and just having support from social [media] and my community on social media helps me propel myself forward.”

4. Get serious about self-care

It’s no secret that taking care of our mental health is essential to handling the uncertainty and pressures of life⎯ perhaps even more so for small business owners, and especially during a pandemic. Stress and burnout are creativity and productivity killers, and Fluker advocates for taking self-care seriously. She suggests carving out an hour a day for self-care like you would for any other business-related activity. “Make sure that you are incorporating an hour of self-maintenance every day. An hour just to yourself, if that's all you can do. Make sure you're doing it,” she advises. Her favorite methods of relaxation include catching up on a show, taking a relaxing bath, or reading a book. Whatever method you choose, she reiterates doing it every day.

Another form of self-care for Fluker that she wants to bring awareness to is self-talk. Her biggest tip for any entrepreneur is hands down, “Be kind to yourself.” The quality of your inner talk affects your mental health and your work. “You're already in business for yourself, which is a huge step forward and a hard task to do," she adds.

Written by Abby Stern

Winnie Harlow Shares Tips On Raising Funds For Your Business

Believing in your business and product is almost like manifesting it to be successful, and that worked out quite well for model-turned-entrepreneur Winnie Harlow, who raised over 6.5 million in funds, to launch a beauty brand this year.

Cay Skin, although exclusively sold at Sephora today, took years in the making before it even hit the shelves. Harlow is one of very few Black women to have raised over 1 million in venture capital funding for it. How did she do it? She got a stellar team together and they built a beauty line she’s passionate about. From formulating the products to building the brand identity, Harlow and CEO Cass Devor share the steps they took to get investors to notice Cay Skin. Watch them speak below from our LA Conference.

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BIPOC Women Don't Yet Receive 1% of Business Funding — Here's What Needs To Change

According to Harvard Business Review, Black women are the fastest-growing group of entrepreneurs in the United States. Still, when securing funding crucial to their business' success, Black women business owners receive less than one percent of total financing (.34 percent, to be exact). Despite Black-owned companies generating employment opportunities; providing new and inventive technologies, products, and services; and revitalizing communities, they often struggle due to this lack of capital.

To put this funding gap into perspective: Black-owned businesses only receive funding 18 percent of the time, and their capital averages $35,205, according to a report from Fundera, a financial resource for small businesses. Meanwhile, 59 percent of white-owned business owners receive assistance, and their startup capital averages $106,720, according to that same report. What's more, according to the "State of Minority Business, March 2022" report by Creative Investment Research, 40 percent of Black Business owners didn't even apply for financing because they were discouraged from doing so.

Clearly, changes need to be made at every level for funding to become truly equitable. Here's what needs to change.

1. Continue dismantling systemic disenfranchisement

Systemic and historical disenfranchisement has long presented obstacles for Black women and women of color. These hurdles still create income inequality for Black entrepreneurs, which can, in turn, limit their financial freedom if they decide to start a business. A United States Department of Labor report states that Black women earn 63 cents for every dollar earned by white men, and where the educational level is the same, Black women earn just 65 cents to the dollar. 

2. More transparency about the road to funding 

For BIPOC entrepreneurs, finding funds outside of self-funding their own business is categorically challenging. Finding the right source of funds can feel daunting, so Bank of America has partnered with Seneca Women, a global platform committed to making the world more equitable for women and girls. 

Together they've created Capital Directory for Black Entrepreneurs and Capital Directory for Women Entrepreneurs, vast databases and directories that make it easier to find hundreds of organizations that provide funding for Black-owned and women-owned businesses in the United States. The featured sources of capital can even be segmented to isolate aspects of the directory, such as available funding from:

  • Community Development Financial Institutions (CDFIs): Nonprofit loan funds or grants that can also provide advice and mentorship

  • Venture Capital and Angel Investors: Primarily firms and individuals seeking to invest in startups

  • Award-based funding: Grants typically from the government, corporations, foundations, or individuals, where repayment is usually a non-factor

  • Loan Funds: Lines of credit and secured and unsecured loans from nonprofit organizations, investment funds, and nonbank corporations and institutions

  • Crowdfunds: Funding that's usually made available, amplified, and advertised through social media and crowdfunding sites where individuals in large numbers financially back a new business.

In addition, the Tory Burch and Bank of America Capital Program is yet another initiative to give women small business owners more affordable options. They are helping these entrepreneurs in areas of access to networking opportunities and beyond.

3. More resources and mentors need to be made available for Black-owned brands 

Part of the path to equity for Black women-run businesses is making clear access to resources and mentors, who can help you to shape the future of your business. Bank of America has compiled credit and funding resources that provide valuable information for new entrepreneurs, long-term business owners, and those contemplating starting their businesses. Whether deciding between a line of credit, a business credit card, or questions about small business administration loans, you can navigate through this repository to find answers to many of the questions that may be challenging you today.

For those entrepreneurs looking to connect with a mentor or have your problem solved, there are ample opportunities to connect with likeminded individuals at Create & Cultivate in-person events. Sign up to attend our next events Wellness Means Business (October 1, Los Angeles CA) and Small Business Summit (October 16, New York, NY).

5 Ways To Perfect Your Worry-Free Weekly “Reset” Routine

With Monday right around the corner, Sundays can make you feel like a mess. The pressures of
the coming week and the stress of the past are a perfect recipe for anxiety, dread, and overwhelm. Not to mention, the grief! I love weekends so I’m always a little sad come Sunday night. So when I find myself in this headspace, I seek refuge in my “reset routine.”

Setting time aside to replenish my energy and practice self-care helps me transition back into the week with ease. Protecting my energy is something I’ve struggled with in the past, and if that sounds like you here's what I did to achieve a worry-free weekly "reset" routine. The practices I share have helped me prioritize my well-being and joy, and are designed to help you pause and prepare. If that hasn’t been your experience with routines, don't worry. Here are 5 ways to create a realistic and resourcing “reset” routine to start the week right.

1. Cleanse your body

When we move from the brain we tend to forget the body. Physically cleansing is a way to reset the body and refresh your energy for the start of the week. Think of how you can bring extra intention to your cleansing routine. I like to take this time to style my hair the way I like or add a face massage to my skincare regimen.

Another way to “cleanse” your body is through hydration. I track my water intake with my gallon water bottle and complement that with some teas that bring me joy. Hot or cold teas are known to boost your immune system and fight off inflammation, so lately I’ve been enjoying a cup of warm tea with a squeeze of lemon, a spoonful of honey, ginger, and some goji berries.

2. Reset the mind

Between running a YouTube channel, podcast, and an online stationery shop, I'm no stranger to stress and overwhelm. When I struggle with insomnia or lack of motivation, I know it’s my body’s signal to take a step back and slow down. I’ve tried many mindfulness practices, but what works best for me is meditation. Anxiety starts in the mind, so learning to listen and observe my thoughts, as opposed to letting them take over control, has brought me a lot of relief. Meditation helps clear your mind, reset your mental slate and focus on your intentions. Try it for 15 minutes a week and see if it helps you too.

While meditation brings a gentle awareness to racing thoughts, affirmations introduce calming and empowering thoughts to the brain. Repeating statements like “I love myself. I trust myself. I am safe” bring me calm and support. Try a guided meditations when you are ready.

3. Plan the week ahead

Narrowing your focus is key to combating overwhelm and getting more done. Take a look at your upcoming week and take note of the events planned. Start by setting goals for the week and don’t forget to set some self-care ones as well. I like to make a list of three things for each category. This method keeps things achievable and helps me practice prioritizing. The Weekly Reset Planner uses the “list of three” template, which makes planning my week that much easier.


Next, I find reflecting on the past week helps me feel better prepared for the week to come. I take this time to practice gratitude and celebrate growth more regularly. No matter how small the achievement, it deserves to be celebrated. Reminding your nervous system of what you have survived helps relieve anxiety about the future. With time, this kind of practice can rewire your brain towards confidence and positivity instead of fear and self-criticism.

4. Clean your space

Tidying up is not everyone’s cup of tea and I get that. For some, it can feel like an impossible task. If this is the case for you, I have a 10-minute hack. Set a 10-minute timer and do some chores like folding laundry, doing the dishes, or sweeping. You can stop once your timer is up but you might find that once you get started you want to continue cleaning for longer.

This trick helps me combat procrastination and feel a sense of accomplishment. Your brain actually releases dopamine when you achieve goals, no matter how small they are! Also, a clean space promotes a clear mind. Not to mention that a small weekly dose of cleaning will give you less work later, and help you practice a healthy habit that will get easier over time.

5. Relax your body

In a culture that rewards “doing,” slowing down to honor “being” is a challenging task. Being with yourself, feeling into your body, and listening to your senses is vital to your wellbeing. Movement and breathing exercises are a great way to tend to your body and release trapped emotions. Tune inward and ask yourself “what areas hold the most tension in my body?” Stretching, breathing, and tapping are some of my go-to methods to release tension.

Other movement exercises to try are Belly Button Healing, which is a practice that stimulates digestive organs, promotes blood flow, and releases trapped emotions, and yoga is also a great way to slow down and heal your body’s aches and pains. I try to practice movement as much as possible to stay connected and fluid with my body. Above all, remember that the intention is decompression. Listen to the wisdom of your body and let yourself look silly.

About the author: Aileen Xu is a content creator and entrepreneur at Lavendaire, inspiring people around the world to embrace their true potential and create their dream life. Her YouTube channel Lavendaire has over 1.6 million subscribers. Her podcast, The Lavendaire Lifestyle, has over 7 million downloads. Aileen is the creator of the top-selling Artist of Life Workbook, a guided journal to creating your most successful year, which has sold over 25,000 physical copies. Her brand offers an array of stationery products and an online course at The Lavendaire Shop.

How To Get A Culturally Driven Beauty Brand Into Stores With RANAVAT's Founder

Starting a culturally driven beauty brand as an engineer and scientist is not the path that I thought my career would take me, but it’s the path that has given me so much fulfillment that I could not see my life any other way.

I started RANAVAT with no connections in the beauty industry, driven solely by my passion and mission to see Indian beauty on the most coveted retail shelves in the world. It took a lot of no’s before there was a yes. But with that first yes slowly came more, and I was determined not to stop there.

There are 3 values that I hold dear to my professional (and personal) journeys, and most important in helping me get my product into the beauty aisles. Staying true to these values has never steered me wrong, even in the hardest of times, and relying on them in those hard times is what brings me up time and time again.

1. Find Your Niche

Find what speaks to your strengths. One lesson I’ve learned in this journey is to stay true to yourself. I knew my background was unique for the beauty industry. Having a business acumen and pairing that with ingredient sourcing and formulation experience, mixed with my South Asian identity, gave me the foundation to create and build RANAVAT.

Your identity is your strength. Use all of your experiences to create your space in this world.

2. Set an Example

Growing up in a South Asian household, my parents served as constant inspiration of the hard work and perseverance it takes to build a business. It’s incredibly empowering to see someone like you doing something you want to do, and watching my dad build a business from the basement of our home taught me the value of determination, self-belief, and passion.

I always knew from a young age that I wanted to, someday, start my own company too. Seeing our brand today at top retailers like Sephora and Harrods makes me hopeful for the next generation to be empowered to take on any challenge.

3. Create Your Network

Create and find your own network. I found my first mentors and advisors early on in building RANAVAT. They are my sounding board, my dose of reality, my inspiration, and an ear to listen to my struggles and my wins. I would not be where I am today without their support.

I also have an accountability group of close friends. We share our vision boards with each other in our respective fields, and we hold each other to those ideals. Regular check-ins allow me to not only connect with my friends and help them stay accountable to their visions, but stay accountable to my own visions.

Surround yourself with people who will champion you, challenge you, and support you every step of the way. They will be the ones who bring you up on those struggling days, who champion your wins louder and who provide advice on those difficult decisions.


Today, we are seeing more and more Asian-founded brands breaking norms in the beauty industry. I believe this is just the beginning of this movement. While my generation didn’t have the breadth of representation growing up, we were able to break into industries and challenge the norms.

Consumers crave connection and familiarity and are finding this in culturally driven brands like my own. I see my values represented in our customers and in fellow Asian founders and that gives me confidence that we will continue to see culturally driven beauty brands make their own space in the beauty industry.

About the author: Michelle Ranavat leverages her expertise in the pharmaceutical industry and her background in engineering to create a line of beautiful skin and hair treatments that honor her South Asian heritage. Each formulation is composed of the highest caliber Ayurvedic ingredients for transformative skin and hair care results across all skin and hair types. Distinguished Ayurvedic and adaptogenic cutting-edge actives such as Saffron, Ashwagandha, Turmeric, Manjistha, Amla, and Bakuchi are hand selected for real results. The luxurious collection is proven by science, and rooted in ritual. Founded in 2017, RANAVAT recently launched into Sephora with 8 of their best-selling products. The brand proudly donates 1% of proceeds to Desai Foundation, a non-profit organization in India that empowers women and children through community programs to elevate health and livelihood in India and the U.S.

3 Content Creators Share How To Land Partnerships With Brands You Love

Whether you’re exploring the world of being a content creator or you’re already committed to the journey, you’re likely aiming for dream partnerships with brands you love. But it's not all that easy to land them. 

Sure some partnerships are handed out easily, but how much do you believe in those brands? Are you even passionate about what they have to offer? Those are some questions you should be asking yourself before taking on a brand partnership. And if there's a brand you love, a little hard work on your end may just get you the deal.

Here are three content creators from different fields sharing their take on how to land partnerships with brands you love. They know the ropes of creating paid brand deals and they’re dishing it out just for you.

1. Grace Atwood, Lifestyle Content Creator

Gone are the days when creating a perfectly curated grid is the expectation. Most of us want to discover people who feel relatable and real, like Grace Atwood, a lifestyle content creator that has amassed 182,000 followers on Instagram alone by sharing her life and the things that she loves.

Back when Grace started her blog in 2010, it took three years until she landed her first partnership: a campaign with Ugg. “They had me judge a contest (where my blog readers would design and upload their Ugg boots), go to their studio to film a video, and do a couple blog posts. I think I was paid $300. It was so much work but I was over the moon excited. I saved half for taxes and spent the other half on nice sunglasses.” Grace may be landing partnerships with much higher brand investments now, but it took years to get her pricing just right.

Here’s her advice for new content creators: “Start by joining an affiliate platform like LTK or Shopstyle and watch the data like a hawk. The numbers will tell you what your audience likes ... Do more of whatever it is that works. Data is everything in this industry; it's not just about creating pretty photos and videos, you have to be able to back it up with numbers. Use the numbers to build case studies and create a media kit.”

2. Martina Bartolozzi, Travel Content Creator

Meet Martina Bartolozzi, an Italian-American content creator who helps foodies spend their money and time wisely when visiting Italy. She does this by creating custom Thatch maps with chosen recommendations based on personal preferences. It took a while for her to gain traction as she was exploring her niche, but once she found her path, it was only a few months until she received her first paid partnership request.

Martina has a few pointers that she hopes will help you land your first partnership:

  • Focus on building and maintaining a trusting community by offering tons of free, useful content consistently.

  • Keep learning! Continuously invest in developing your skills to be able to provide your best products and services.

  • Only pitch to and only accept collabs with brands that you believe in, and those that offer products and services that you would also use.

  • When pitching, do your research, be concise, and focus on explaining what advantages you can offer to the brand and how your interests are aligned.

  • You don’t wait to have “x” number of followers to start pitching, practice with smaller brands, or better yet, with businesses that already follow you.

3. Cahner Olson, Hyper-Local Content Creator in Omaha

Being a content creator can happen in your own backyard, as Cahner Olson of Omaha Places has proven in a very short amount of time. Omaha Places niche is super informative, engaging content that encourages Omaha residents to go out and explore their own city. 

Reflecting on the timeline of getting local brand deals in Omaha, Cahner approached collaborations for free products or services in her early days of having just 500 followers. Though it was a slow increase in the beginning, she eventually hit it big time.

“The first 6 months I didn't make any income from it. My first paid collab came at month six and was for $60. In month seven I made $140. Month eight was $150, and then month nine it started blowing up and I made ~$2,000. It's been a pretty upward trajectory from there. I was constantly reaching out to brands and pitching myself in the beginning, but as the account has grown and become more well-known in the community, companies are now coming to me first which is pretty cool.”

About the author: Emily Steele is a creative entrepreneur who has built several successful companies and events with the intention of supporting small business owners. Her latest endeavor is supporting communities through hyper-local content creators with her company hummingbirds. Emily loves seeing women in business succeed; connect with her over at www.emilyasteele.com.

3 Lessons I Learned Throughout Entrepreneurship That Made the Biggest Difference

Like many things in life, being a business founder, business owner, business creator, whatever you want to call it, is hard. And I learned very quickly that the experience can be really hard on your mental health as well. I left the security and comfort of a consistent income, my potential career trajectory, and my 401(k) contributions to step out into the crazy world of business because I wanted to try to build something worthwhile. So many people questioned my decision to quit my job and thought that perhaps I was going through a phase, and honestly, sometimes so did I. Was I [sure I wanted to do this]?

In addition to dropping my job security, there was the burden and overwhelm of trying to figure out how to actually build my business, Clever Girl Finance, which sometimes felt like the burden of the entire world was on my shoulders. There were also the hideously depressing metrics about business startup failures, which were a constant reminder that I was most likely to fail even when I was making progress. And then there was my imposter syndrome that constantly had me questioning my abilities and doubting myself…

That being said, I’ve learned a few things on my journey that have allowed me to pursue my life as a business owner on my own terms. Things that in turn have helped me manage my mental and emotional health, as well as that annoying imposter syndrome. I want to share those things with you now.

1.  Don’t believe the work-life balance myth

Let’s start with the all-so-popular idea of work–life balance. Umm, yeah, that’s a lie. Work-life balance is a lie. There’s no balance. It’s called making it work, however you make it work. There’s no background music playing over my day showcasing me as the perfect wife, mom, entrepreneur, and Superwoman like you see in the movies. It’s simply me making my life work every day. And in order to make things work, I have learned to prioritize what matters most, put some things on the back burner, and let some things just fall off completely.

Yes, my business is important, but my family is non-negotiable. I delegate a lot (I will not be the bottleneck), and I rely on my amazing team to get work done for my business. Some days I don’t answer calls, reply to emails, check Instagram, or respond to text messages because I want to spend time with my family or because I don’t want to deal with anything or anyone else. Other days I utilize mobile productivity apps on my phone, like the Bank of America app,  to help me multitask when I’m not sitting directly at my desk. I no longer try to be Superwoman or chase the mythical idea of “work-life balance”. I give myself the grace to not be all the things, all the time. 

2. Embrace your emotions

Next up is my mental health. I’ve learned that fully embracing the emotions I’m feeling as opposed to trying to ignore them or push them aside really helps me manage my mental health. Sometimes that means I just need to take that deep sigh and have a good cry. It’s inevitable that you’ll get feedback you hate. Your customers will hate your product. Investors will tell you your business sucks. Friends will think you’re going through a phase. You’ll be too broke to buy that thing you really want, when if you had a “real job” it wouldn’t even be a question. So yes, sometimes, crying is necessary. However, just because it’s okay to cry doesn’t mean you let it become a crux. 

3. Don’t let imposter syndrome get the best of you

And finally: Let’s talk about that damn imposter syndrome, which pops up at the most inconvenient times, making you feel less than good enough, uncapable, and unworthy. It promotes that negative self-talk and self-judgment…I’ve experienced imposter syndrome a ton and let me tell you, it never goes away. It’s always right there, the annoying uninvited guest, rearing its ugly head just before every milestone and every accomplishment. However, I’ve come up with ways to tackle it and minimize its impact in my life. I’ve found that sharing my mindset challenges with my husband, my business advisors, my friends, and my business peers can be incredibly helpful, especially when it comes to reminding me that I’m being totally irrational with those thoughts of feeling less than who I am.

I also started keeping a list of all my business and life accomplishments (no matter how small) because they remind me how far I’ve come and what I’m capable of doing. I wrote down being at my kids’ Kindergarten graduation, and attending their class plays. I’ve written down every media opportunity I’ve had….I wrote down being featured in a dedicated [television] segments. [I wrote down being a] four-time published author. Yes. That was me. Take that, imposter syndrome! I don’t believe your lies. I’ve got the real facts!

The truth is, no amount of preparation can get you totally ready for the rollercoaster that is the business-building journey….It’s all about making it work in the way that works for you, giving yourself the grace to accept that doing your best is enough, and reminding yourself why you’re amazing and more than capable of achieving success.

Excerpted with permission from the publisher, Wiley, from Choosing to Prosper by Bola Sokunbi. Copyright © 2022 by Bola Sokunbi. All rights reserved. This book is available wherever books and eBooks are sold.

This Career Coach Shares 4 Ways You Can Combat Work-Induced Stress

Are you one of the 70% of Americans who say they experience work stress, and that work is your number one stressor over family or even financial issues? How to deal with work stress may seem stressful itself. As it is the harmful, physical, and emotional responses that occur when the requirements of your job do not match your capabilities, resources, or needs. In essence, stress sets in when there is a lack of fit between an employee and their work environment.

Work stress eventually results in physical and mental health issues if left unaddressed. In some extreme cases, toxic work stress can ultimately result in traumatic experiences. The most straightforward way to address it is often to find aligned work, but that isn’t always an option for everyone.

If this sounds a bit like what you are currently experiencing, here are four things you can do if you're currently unable (or not ready) to pivot into doing aligned work. 

1. Identify your triggers

Start by clarifying what stress feels like for you so that you're able to identify your triggers. How do you know when you’re stressed? What thoughts do you have? What happens in your body? 

Pay attention to how you feel at work for a week or two. How do you feel physically in your body, emotionally in your heart and mind, and mentally? Then, record any situations, events, and people that lead to you having a negative physical, mental, or emotional response.

During each entry in your records, answer these questions: 

  • Who was involved in the situation?

  • What was your reaction?

  • How did you feel before, during, and after?

After two weeks, evaluate. You might find obvious stressors or patterns, and notice subtle but persistent stress causes such as specific work tasks, interactions with particular people, or an uncomfortable workspace. 

2. Set non-negotiable work boundaries 

The fact is work never ends. There’s always something to do, and if you’re already experiencing stress at work, it’s important that you become very clear and strict about your boundaries. 

I know a lot of times, it can feel uncomfortable to set or establish boundaries. Still, it’s important to remember that you show up better for everybody when you are healthy, whole, and happy. And when you don’t have clear boundaries, you experience more work stress. So you show up as a lesser version of yourself. 

It’s also important to remember that it is your responsibility to hold your boundaries and not other people’s. People will always try to push your boundaries; your job is to ensure they are not successful. 

Whether it’s boundaries around work hours, communication, the tasks you take on, or whatever that looks like for you, identify where you are experiencing stress at work and set clear boundaries for yourself, and those around you.

3. Adopt strong conflict resolution practices

Another major cause of work stress is the relationships and interactions we have at work, with colleagues and managers. If after identifying your triggers, you notice that your work stress is mostly coming from relationships, then it might be time to evaluate your communication practices.  

Do you speak up when you feel like your values have been violated? Do you speak up when your boundaries have been violated? Lastly, do you advocate for yourself? If you’re not doing any of these things, they might lead to conflict and thus causing you to experience work stress. In this case, you’re going to want to develop clear conflict resolution and communication skills that allow you to advocate for yourself.

Here’s a simple process to follow to help you address workplace conflict:

  • Identify what exactly the conflict is.

  • Meet with the source of your conflict.

  • Communicate the situation (and remember, communication involves talking and listening).

  • Identify a solution.

  • Enforce the solution. (see no. 2 above)

4. Be proactive with your restoration practices.

When you’ve been in a work situation that has been stressful for an extended period, there’s a high chance that your stress response systems are overwhelmed. And when your stress response systems are overwhelmed, that’s when trauma sets in, along with your ability to cope goes out the window. 

If you’ve been experiencing chronic toxic stress that your body hasn’t been able to manage well, your brain changes on a fundamental level. It changes how you interact and see the world, and collapses the time between event and reaction in your life. You might find yourself “overreacting” to certain situations at work, or getting stressed quicker and more intensely than you’d expect.

Mindfulness can help you rewire your responses and interaction with the world. It can help you feel psychologically safe and perceive the world as is, and not through your stress lens. Note that mindfulness is not a treatment for clinical trauma but simply a coping strategy you can use to navigate work stress. If you’ve been experiencing chronic work stress for years, an important component of your healing is going to be therapy.

On a final note, at some point, it’s no longer about stress management, or about coping strategies and preventing stress. If you’re doing unaligned work, you will experience stress and there’s nothing you can do about it. It might be time for you to start making your exit plan and finding something else to do. 

If you're looking for a sign, here's four to look out for that say it might be time for you to find a new job.

  • You dread the work you do.

  • Your energy is drained.

  • Your physical and mental health is being impacted.

  • You’re not growing professionally.

  • You make “enough” money and are still unhappy at work.

About the author:

Dr. Tega Edwin (pronounced tay-gah) is an award-winning career development educator, researcher, and speaker. She is the owner of Her Career Doctor, where she coaches women who are unhappy at work to exit soul-sucking jobs and find a fulfilling career that allows them to thrive in their zone of genius, live on purpose, and get paid a value-aligned salary. She developed the VISA Career Clarity Framework that has helped women across four continents in over 20 industries clarify their aligned career paths.

This Black-Owned Company's CEO Is Disrupting The Beauty Industry

When Piersten Gaines set out to learn if other women were having negative salon experiences like herself, she had no idea that she’d end up interviewing 300 women with traumatic stories. There was a consensus that they all had to deal with stylists not trained in textured hair, all while being a demographic who already spends nine times more than others on hair care, according to her. Gaines saw this as a huge gap in the market, and sought out the opportunity to build the black-owned business taking over Dallas, Texas, Pressed Roots.

Today, the business school graduate is a full-fledged entrepreneur and CEO for Pressed Roots, a brand of salons with trained stylists that are combatting a well-known problem with the beauty industry--not having enough diversity. It's the blow-out bar for textured hair women. From pop-ups where she learned about the customers and what they really needed, to raising 3.1 million in funding, Gaines is creating a more inclusive space for BIPOC women. Click play below to see how she used her background in business marketing to build a brand that has expanded in Dallas.

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How Female Entrepreneurs Are Leading The Way Out Of The Pandemic

There’s no denying that post-pandemic, female-owned businesses are on the rise. In fact, in 2021, women started 49% of businesses, up from 28% in 2019. That shouldn't come as a surprise when you think about the way women do business. Men tend to be very transactional when it comes to business. They focus on data and analytics, and place more emphasis on whether a product or service is a top seller over feelings. Most women are the opposite of that. We are relational and want to create a business that's purposeful, mission-driven, and that we’re passionate about. 

When the pandemic hit and we were all isolated in our homes, we experienced a sudden loss of connection with people worldwide. During this time, people realized how important that connection was. We all craved to intereact with people again, not only with our loved ones but also with the people and companies we buy from. This was when many women stepped up and said, “I'm not just going to sell it to you, I'm also going to connect with you too."

Women are meeting the changing needs of consumers as we come out of the pandemic. Here's how:

1. Women Are Selling Differently 

During the early days of the pandemic, so many of us turned to the online world to connect in one of the only ways we could. We watched videos, joined online groups, and took online courses. We turned to the internet for entertainment and information. 

Many female entrepreneurs stepped into this space and filled that need for connection. As the owner of two businesses, Framed by Sarah and Launch Your Box, I was able to serve and sell online. I spent time cultivating relationships with our online audiences and shared my passions with them. So many of us experienced growth in our businesses as a result. 

The pandemic changed us and our buying habits. More than ever, people want to be part of something bigger than themselves. They want to feel good about where they spend their money. Yes, we all appreciate Amazon’s ability to deliver what we need quickly and conveniently. But we also want to support the artisans and female founders who are passionate about what they do, and spend time sharing that passion and building relationships with their customers. 

2. Women Are Creating Flexible Work Environments

Women have a way of looking at things differently as business owners. That perspective helps us in building teams and hiring employees. For example, during the pandemic, my number one goal was to figure out a way to keep the women I employed. During that time, many women across the country had to choose between homeschooling their children and keeping a job. The experience reframed our idea of work-life balance. Now, post-pandemic, many female leaders continue to adjust their companies for their employees, rather than the other way around.  

Many women business owners are prioritizing positive work environments and cultivating a culture where women can find balance. It's not a nine to five anymore. In my business, we’re working from home, working during school hours, and taking Fridays off. I’m proud to create an environment that allows each member of my team to feel good about being a mom AND having a career or job. 

3. Women Are Natural Adapters 

Women wear so many hats in their daily lives. This natural ability to multitask serves us well in our roles as entrepreneurs. We are several steps ahead, can plan for what’s next, and are able to manage multiple priorities at the same time. We are natural problem solvers. 

In many families, women act as the “glue” of the family, keeping everyone and everything moving in the right direction. We bring those same skills to our businesses. So much has changed since the beginning of 2020 and the way we do business has changed, too. The structure of our workdays, the role social media plays in our businesses, and the way we sell our products and services have all changed. As women, and especially as mothers, we can adapt to changing priorities and unexpected challenges at home. That flexibility served us well during the pandemic and continues to be an asset as we adapt to doing business in a post-pandemic world. 

While none of us can predict what the future will hold, I believe a day will come where female entrepreneurs have outnumbered men. I don't know how long that will take, but the shift will come. As women continue to lean into who we are and what we can bring to the table, we will get there.

About the author:

Sarah Williams is the CEO and Founder of two 7-figure businesses, Framed by Sarah and Launch Your Box, where Sarah has worked with thousands of subscription box owners and those wanting to start a subscription box, providing in-depth training that takes them through each step of starting, launching, and growing their business. She is also the host of Launch Your Box Podcast, which launched in February 2021. Connect with her on Facebook @subboxwithsarah.

Former Harvard Meditation Advisor Shares Steps On How Entrepreneurs Can Overcome Doubt

Doubt: It’s one of those one-syllable feelings that can feel catastrophic as an entrepreneur. About four in ten newbies and business owners experience this all-too-common emotion, but its ubiquity doesn’t make it any less challenging. According to former Harvard Meditation Advisor Kassi Underwood, the present moment has a lot to offer uncertain entrepreneurs—even if, in this very moment, it’s hard for you to believe that sitting with your doubt is the way to go. 

An author, podcaster, and entrepreneur, who holds a Masters of Divinity from Harvard, has come against her fair share of self-questioning. Below, she offers her perspective on what doubt actually is, why it may manifest more often for women and non-binary entrepreneurs, and what to do when you find yourself in the grips of this emotion. 

So, what is doubt? And why does it run more rampant among women entrepreneurs

Underwood has a simple definition: “Doubt is fear. It’s that simple,” she says. “A lot of things that we label with more complex terms are just fear. Guilt is fear. Doubt is fear. Doubt is, 'I don't know if I can do that,' which is another way of saying, 'I'm afraid I can't do this. I'm afraid.'” Mic drop, right? 

Understandably, this doubt (aka fear) doesn’t target all people equally. Women and non-binary entrepreneurs—and particularly those who are Black, Indigenous, and people of color (BIPOC) —are up against discrimination that makes the fear more readily available. Since women-founded startups receive just 2.3 percent of venture funding and the funding gap is even bleaker for founders of color, it makes sense that you may constantly be asking yourself questions like, “Can I do this?” and “Are the steps I’m taking leading me toward success?”

What’s more, as women, we may be more likely to question our leadership skills in the C-suite. “Those of us who grew up as girls are programmed with the beliefs that we should be quiet, or we're going to come across as bossy or rude or demanding,” Underwood says. “We're taught that we're not supposed to care about money, or that if we do that, we're a gold digger or we're too masculine. There are so many insults that come with being a female entrepreneur.” If any of this sounds familiar, know that your experience is normal (which is not to say it’s acceptable or fair that you have to deal with it.) 

Over time, systematic change like more funding going to women entrepreneurs will hopefully take the burden of doubt off all of our shoulders (or, okay, at least lighten the load). In the meantime, however, Underwood has five steps to help you approach doubt with mindfulness. So go ahead: Plug into the present moment. 

1. Meditate (for one minute!) in the morning to reduce your overall quantity of fear triggers

No surprise here! Diffusing doubt doesn’t start the moment you begin to feel uncertain; it starts the second you open your eyes. If meditating for 20 minutes feels daunting to you, never fear. Underwood has designed a one-minute, daily meditation that you can do in the morning to head off doubt before the day has even begun, so you have less “Ahhh!” moments later in the day. 

2. Identify and put words to your fear

“If a fear comes up, first of all, identify what you’re afraid of in the moment. Like, ‘I'm afraid that I'm going to send this email, and they're going to say no,’” Underwood shares. Once you’ve taken a pulse on what it is that has your heart racing, you can start working through it, which leads us to…

3. Identify the “lie you’re telling yourself”

“In fear, there's always a lie that I'm telling myself,” Underwood says. “One of the most prominent lies that women tell ourselves is, 'I can't handle that. If this goes to shit, I won't know what to do next.' And, of course, that's not true. You're gonna figure it out like you're a badass woman and you're gonna know in the moment, what to do next, but you can't solve a problem that's not even happening.”

Find your lie. 

4. Write out the worst-case scenario and the best-case scenario

Now that you’re holding your fear in one hand and your lie in the other, you’re ready to plan. “The next thing to write down is, 'how would I handle the worst case scenario with courage? What's that look like?' And then what's the best case scenario? What news do I want to create for myself, my life, and life in general?”, says Underwood. 

For example, if the worst-case scenario is that you lose a client, the best-case scenario may be that you now have an open slot for a cool new client that aligns with your values. Bam. 

5. Keep the fruits of this exercise nearby

“You can put some of those lines up on your fridge or in your office,” Underwood advices. “They will start inspiring you and help you cut through those moments of doubt. So you'll be in doubt, but you have already done the exercise. You're like, ‘Oh, right. I don't believe that anymore. Like I actually can handle this. Even if the bad sh*t happens, I can handle it.” You absolutely can!

Written by Kells McPhillips

3 Tips To Manage A Work-Life Balance As A Momtrepreneur

Motherhood is universally known as one of the most difficult jobs in the world, and when you mix that with entrepreneurship, a whole new myriad of challenges are born. Both jobs are all-consuming and unpredictable, throwing off your work-life balance. Add to that the internalized (mom & entrepreneur) guilt for pushing everything not urgent to the back burner, difficulty asking for support, feeling like you have to be everything to everyone all at once, and having no time left to take care of yourself. For female entrepreneurs who are mothers, aka momtrepreneurs, trying to do “it all” can sometimes feel like an unwinnable, work-life, balancing act.

A lopsided work-life balance can have a negative impact on your personal life, professional life, and on your mental and physical health. The importance of cultivating a work-life balance is echoed by countless female CEOs, take these wise words from Bumble’s Whitney Wolfe Herd for example. “It’s incredibly important, regardless of how tired, or busy, or overloaded you are in your day-to-day; you must take time to call your grandparents, or call an old friend, or take an afternoon off to spend time with your parents.” 

Are you a momtrepreneur struggling to manage your work-life balance? Here are three tips to help manage and sustain a work-life balance. Bring your balancing act to an equilibrium, which will thus increase your productivity and happiness.

1. Organize

Most things regarding our children and our business are not in our control. Taking control of controllable things allows a momtrepreneur to have agency, which releases stress and provides feelings of empowerment and accomplishment. The best way to take control is to be hyper-organized. 

Every evening before bed, create a detailed daily plan for the next day. Incorporate a work-life balance into your plan so the following day begins with a balanced intention. Next, add all your tasks to your calendar (Yes, all of them!), from conference calls to workouts, and even self-care. When time is physically blocked out on your calendar, you will more likely stick to a well-timed schedule. This will help your day flow smoothly and allow you to execute each task. 

2. Ask for help and delegate

While it can be difficult to relinquish control over certain aspects of your life, help from a colleague, partner, or friend can be an immeasurable asset to re-configure your work-life balance. The most successful momtrepreneurs know that asking for help and delegating tasks makes them stronger at both jobs. Sara Blakely, billionaire Spanx founder and CEO, is happy to accept help when she needs it. Blakely relies on her assistant to be her right-hand man. “…She can solve and figure out anything. She has actually gotten my child a passport and gotten him out of the country without being the parent. I don’t know how she does it,” Sara shared.

Never feel guilty about utilizing help if you can afford it. Such as asking a parent to extend your child’s playdate to get more work done, or using an app to order groceries. That is perfectly fine! While being a mom and an entrepreneur can feel lonely at times, no one truly does it all alone. It takes a village and asking yours for help can guide you to a greater work-life balance.

3. Practice severance

The new Apple TV show ("Severance") may a bit extreme, but it’s on to something. The series examines the topic of a complete separation of your work life from your personal life. When managing your work-life balance, it’s essential to separate the two and stay in the present moment. Obsessing about work while you’re in mom-mode, and vice-versa, guarantees that your attention will be elsewhere. You have to draw the line somewhere because this makes you more prone to mistakes at work, and mentally absent during important family moments.

It’s easier said then done when thinking multi-tasking while being present will make things better. A mindfulness or meditation practice is a great way to cultivate the art of presence and bring moderation to your work-life balance.  

Written by Abby Stern

C&C Classifieds Nº279:  Alleyoop, Newsette, Vice Media Group, and More Are Hiring!

August is here, and as a new month arrives, you might be feeling a wave of change in your career as well. 

Kick off the month with a fresh batch of job listings for you to apply from our good friends at Alleyoop, The Honest Company, Vice Media Group, REED Public Relations, and so many more!

To post a new job, just click HERE. Good luck! 

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How One Woman Used TikTok To Land a Job Promotion

It was the beginning of the pandemic, and while the world was trying to figure out how to navigate the new norm, a woman named Natalie was learning TikTok. In those early days of 2020, she posted everything from humorous musings on dating to corporate America jabs. To her surprise, the corporate videos resonated with her audience, so she dubbed herself Corporate Natalie, and the rest is history. To date, she's got over 148K followers and 18M likes on her TikTok channel.

So, it should come as no surprise that her following and knack for connecting with people also helped her nab a promotion. Yep, her media empire is a side-hustle, and she's still putting in hours at a 9-to-5 job, but her fame led to a position change at her corporate job. She not only got an opportunity to switch to a completely different department, but that meant she'd be getting a promotion and more freedom to be creative and lead. If you're also looking to land a job promotion or use social media to build your brand, click play below to hear Natalie speak on how she got to where she is, and what the future looks like for her full-time job and Corporate Natalie.

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Classifieds: Free People, Levi Strauss & Co., Levain Bakery, and More Are Hiring!

Ready to post your job? Click HERE.

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4 Questions To Ask Yourself Before You Start a Business

Last year, a record-breaking 5.4 million people filed to form new businesses in the United States. The entrepreneurial spirit is clearly in the air, and that’s never been more evident than when we gathered creators, CEOS, and entre-precurious folks from all different backgrounds together at our LA conference last month.

In one chat, aptly named “So You Want To Start a Business,” four powerhouse business women served up their best advice for starting, funding, and growing a new business. Those panelists were…ready? Roll call: 

•Bola Sokunbi | Founder & CEO, Clever Girl Finance
•Chelsea Clarke | Founder, HerPaperRoute
•Kayla Gonzalez | SVP, West Merchant Region Executive, Bank of America
•Natalie Cofield | Assistant Administrator, SBA Office of Women's Business Ownership
As well as our moderator, Ginger Seigel | North American Small Business Lead, Mastercard

As you can probably imagine, the four of them had plenty of wisdom to share with anyone who’s in the “Should I?” stage of launching a business endeavor. And luckily, we’ve collected that knowledge and put it into a checklist below to help you decide whether your idea is ready for take-off. 

1. Does my business have the qualities of a great (and lucrative) business idea? 

Once the initial jolt of “OMG, I have an idea!” passes, you’ll need to determine whether or not your business holds water. In her role at Bank of America, Gonzalez has done her fair share of mentoring founders—something that you can tell is incredibly rewarding for her.

“Small businesses are so exciting!” she shared on stage. “There’s so much passion that comes from small business owners. Every time I get the opportunity to go in and visit a small business at their place of business, it’s exciting. The pride is coming off those small business owners and there’s nothing more rewarding.” 

The most important thing to consider before you start, says Gonzalez, is ambition. “We talk about COVID-19 and what just happened there, and it was hard for a lot of our business owners,” she says. “You really have to have that ambition, that excitement for what you do each and every day regardless of what’s going on around you.”

The other key ingredient? A plan! Gonzalez explains you need to do your research on your business: Who is your competition? What is the scope of business? Where are you going to be most successful? What is your plan for success? While so much goes into a great idea, if you can lock in your ambition and know your business like the back of your hand, you’re off to a great start.

2. Am I owning and evolving my relationship with money?  

Sokunbi, whose business Clever Girl Finance provides resources and support for financial freedom, has made her fair share of money mistakes. While she’s been super transparent about her own personal experience, she notes one common financial gaffe she sees tons of new founders make. 

“We let our mistakes push us into a corner where we start to feel embarrassed or disappointed, but we want to own those mistakes because these mistakes are opportunities for us to assess what went wrong, what we didn’t like, and how to position ourselves next time,” she says. After that, you're ready to toss that mistake in the trash and keep the lessons close to you. 

3. Does my business story stand out? 

As a business owner, you’re going to tell your story a lot. Just think about how many times you’ve heard the origin story of Steve Jobs working out of his parents’ garage. Developing a narrative for yourself and a business takes some workshopping, but don’t worry: Gonzalez shares the secret sauce.

“Your passion needs to radiate so everyone feels it,” she says. “It’s not just what you’re doing, but it’s how you’re going to make it different. Everyone can have the exact same idea, but it’s you that will make the difference about whether that idea can be successful.” In case you’re looking for a recipe, personal passion plus a killer business idea equals a compelling business story.  

4. Do I have my banking in check?

Getting your finances in order is an essential step towards feeling confident and competent, while you bring your idea to fruition. That’s why it’s important to get all your financial ducks in a row, and Bank of America’s small business platform can help you set up the tools you need—like checking accounts and company credit cards. Book an appointment with a banker to discuss your unique needs and your specialist can provide advice and guidance that you need to make a plan for your business.

Sokunbi recommends checking out the Small Business Administration (SBA) website for resources on funding, licensing, and learning as your business begins to germinate. And remember: The team at Create & Cultivate is here for you too!

Grab a glass of vino and watch the full playback of the panel here

Turning Grief Into Purpose With Aaliyah In Action Founder Elizabeth O'Donnell

“I’m sorry there’s no heartbeat.” Those were the words I heard on November 28, 2020, at just between 31 and 32 weeks pregnant, and after what I was continuously told was a “textbook” pregnancy. Nothing can ever prepare you to hear that as an expectant parent, someone who is so excited to soon meet their child. That day was the start of my life changing completely, and turning grief into purpose was what helped me push forward.

Aaliyah Denise arrived into this world looking like any other baby that was just delivered, perfect and with a mass of curly black hair. We were given no reason for her passing except being told by staff that “sometimes babies just die.” These words are heard too often for families in The United States and I didn’t realize this until I experienced it for myself. To be exact, about 23,000 families experience a stillbirth a year. The truth is, the truth isn’t being spoken about. Those stillbirth numbers are pretty shocking, right?

I can’t tell you what else was happening that day in November, to the day I left the hospital the afternoon of December 1. What I do remember was being immediately thrown into a public battle with my employer about paid family leave, and their nonexistent definition of “birth of a child.” 

The law, at that time, did not explicitly state that paid family leave did not include the healing of a woman’s body after birth. My then employer made a choice to read the law as if it was for bonding only. I refused to accept that my employer could create the definition of “birth of a child” when there was no clear definition, and when other city agencies chose to provide the leave after stillbirth cases like mine.

I fought back and it went as far as making it on the national news after an Instagram photo of me & Aaliyah went viral. This led the DC Council to pass an Emergency Bereavement Bill, granting parents of stillbirth 10 days paid leave. Which, for many not in this position may sound like a win. However, my argument was never about time to grieve the death of my daughter. It's always been about the time it takes a woman’s body to heal after birth, whether or not the birth is live.

Winning that battle wasn’t enough as that wouldn’t bring Aaliyah back. Waking up every day and grieving her death was my norm. I decided to join Facebook groups, specifically for mothers who have experienced loss, and that allowed me to hear people's stories and the horror in this country as it relates to the treatment of birthing people after stillbirth. Whether it’s hospitals with staff that are not adequately trained to deal with loss, the misunderstanding others seem to have of “yes, I still delivered my baby,” or the differences in family and cultural understandings after a loss like this, it’s overall tough. It’s hard to manage the outside world when on the inside you feel like giving up. 

I knew I needed to do something for the mothers I connected with, and also to create a strong legacy for my Aaliyah. Turning grief into purpose, Aaliyah in Action was born.

From my experience, tangible bereavement support was minimal or nonexistent. Some hospitals, if you’re lucky, provide you with a memory box for your baby. We love to talk about “self-care” in society, yet I found very little of it in this pregnancy and infant loss space. I decided to take all of the parenting I was saving up, and pour it into Aaliyah in Action. 

Our nonprofit supports women, birthing people, and families after they have experienced perinatal, neonatal, or infant loss, by providing self-care packages and support books that’ll help them start their grief journey. The packages are distributed to hospitals and those who request them, to provide immediate, tangible, and bereavement support. A box includes small items such as fuzzy socks, aromatherapy shower steamers, and candles. For what I call a “griefy” day, this is a small gesture to make one comfortable during their stay in the hospital, post birth. Packages also come with a support book for the birthing person, and support books for partners and living children if appropriate.

Pregnancy and infant loss can make you feel so alone. But the reality is you’re far from alone. My love for Aaliyah and the passion behind this organization will elevate Aaliyah in Action to be a standard bereavement response after pregnancy or infant loss. Through continued hospital partnerships nationwide, I hope to reach as many women and birthing people as I can-the immediate response is key when starting the grief journey.

Aaliyah in Action is also supporting small, local, women and black-owned businesses. We are proud to purchase items and support books directly from the vendors. Not only are we proud to help families in need, but we are able to help small businesses too.    

If we haven’t experienced it ourselves, we all know someone who has experienced the trauma of a pregnancy or infant loss. I see the work that Aaliyah is doing every single day in the emails I receive, phone calls, DM connections, and relationships I’ve been making since becoming an advocate. Our goal as an organization has always been to connect on a deeper level with those we provide for, and those who support our mission.

About the Author: Elizabeth O’Donnell, or Aaliyah’s Mom as she prefers, is the Founder & CEO of the nonprofit Aaliyah in Action. She is a fierce stillbirth advocate helping people navigate loss through Aaliyah in Action, and working toward ending preventable stillbirth with PUSH for Empowered Pregnancy as their Co-Director of Communications.

The Best Way to Learn How to Invest in Your Future? Practice It.

For far too long investing has been too confusing, too exclusive, or too intimidating. But if you’re looking to build wealth, especially as a woman, investing is one of the best money moves you can make. 

​​At our recent conference in sunny Downtown LA, we tuned in to a candid conversation with Maya Sudhakaran, Head of Growth and Acquisition of Plynk, who made it clear that investing is very achievable—and something that can be started immediately if you’re hungry for the financial future you deserve.  

Her first piece of advice? Ditch perfectionism, and just get started

“One of the biggest things I’ve learned is that perfection is the enemy of good. There is so much intimidation and fear associated with dipping your toes into the world of investing, that most people don’t do it,” says Sudhakaran. That first step is already one step closer to financial independence and confidence. 

Plynk encourages people to get started by rewarding them for learning more about investing within their app—then using that knowledge to make a trade. Sudhakaran and her team have added tools to help identify investments best suited to your style and align with your interests. Instead of waiting for novice investors to catch up, Plynk leads with education to further build an ecosystem that’s easy to use and approachable.  

By removing this barrier to entry, and redirecting focus from the “perfect” move for instant wins to learning by doing, investing becomes more achievable! More like online shopping and much less like Wall Street Trading, an experience everyone deserves! Oh, and did we mention that you can now learn and trade crypto (Bitcoin, Ethereum, Litecoin, and Bitcoin Cash) with Plynk!

Think you’re ready? (Spoiler: Of course you are!) Here’s your homework. Download Plynk, create a profile, and invest in a fellow, women-led business. Happy investing!

Article produced in collaboration with Digital Brokerage Services LLC. Crypto services offered through Paxos Trust Co.
Keep in mind that investing involves risk. Limited time offer. Terms and conditions apply. For more information on the Sign-Up Bonus & Learn and Earn Investment Match Offer, visit plynkinvest.com/disclosures/promotions. Plynk is free for the first 3 months, after which a $2 monthly subscription fee applies. Plynk is a service of Digital Brokerage Services LLC, Member FINRA, SIPC.

Article produced in collaboration with Digital Brokerage Services LLC. Crypto services offered through Paxos Trust Co.
Keep in mind that investing involves risk. Limited time offer. Terms and conditions apply. For more information on the Sign-Up Bonus & Learn and Earn Investment Match Offer, visit plynkinvest.com/disclosures/promotions. Plynk is free for the first 3 months, after which a $2 monthly subscription fee applies. Plynk is a service of Digital Brokerage Services LLC, Member FINRA, SIPC.